Industry Updates

Jack in the Box Worldwide wins the digital creative mandate of Marico’s True Roots

Social Samosa

05 Mar 2019 07:12 IST

New Update

Marico has awarded digital creative duties for its botanical hair tonic, True Roots, to Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective.

True Roots is Marico's latest offering in the personal care space and the agency will be responsible for building the brand's presence across multiple digital platforms.

Also Read: #Infographic: Most popular Social Media platforms of 2019

Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said, “It’s a privilege for anyone to be able to work on the launch of a breakthrough innovation and we are thrilled that we’ve been entrusted with this opportunity by Marico.

The True Roots team is as passionate about digital as we are and together, we have created content that we believe will deliver significant business impact for the brand.”

True Roots President & Chief Operating Officer Hair digital creative duties botanical hair tonic business duties creative Jack in the box worldwide Content Tonic worldwide jack in the box President The 120 Media Collective Kaizad Pardiwalla Brand marico Chief Operating Officer Digital Digital Agency creative duties agency innovation