Jack in the Box Worldwide wins the digital creative mandate of Marico’s True Roots

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Jack in the Box Worldwide

Marico has awarded digital creative duties for its botanical hair tonic, True Roots, to Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective.

True Roots is Marico's latest offering in the personal care space and the agency will be responsible for building the brand's presence across multiple digital platforms.

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Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said, “It’s a privilege for anyone to be able to work on the launch of a breakthrough innovation and we are thrilled that we’ve been entrusted with this opportunity by Marico.

The True Roots team is as passionate about digital as we are and together, we have created content that we believe will deliver significant business impact for the brand.”

Digital Digital Agency creative duties Content marico Brand Jack in the box worldwide jack in the box creative duties Kaizad Pardiwalla The 120 Media Collective agency business innovation President Chief Operating Officer worldwide Tonic botanical hair tonic digital creative duties Hair President & Chief Operating Officer True Roots