The latest edition of IPL sets the tone of its marketing spectrum with notable adverts from brands like Zomato, Star Sports, Peter England and more. Take a look at IPL 2019 campaigns...
IPL Ecosystem being valued at US$ 6.3 billion due to it's digital and televised presence with various sponsorships and promotions conceive some adverts that are divergent but taped with cricket's adhesive.
IPL, with the stature of international cricket talents, glamour of Bollywood celebrities and inclination of paramount brands to theme their campaigns around this acclaimed affair.
Booking a spot during the telecast of IPL can cost heaps of money. A 10-second spot could cost around 10 lakhs, as reported by Economic Times.
IPL recorded the highest inaugural week television viewership at nearly 300 million, as per Broadcast Audience Research Council India. Hotstar set a world record of OTT viewership with 10.7 million concurrent viewers for the 2018 IPL final.
IPL's sturdy presence on television and digital doesn't fail to attract brands, regardless of it's expensive slots.
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