Loving yourself and believing that people would be interested in most of the things you do from getting a haircut till shooting a film is how Paras Tomar creates content for his blog #ParasKeNuskhe.
His content reflects who he is at that time, most of which is having fun. Read on to know more about the visuals from his point of view.
Looking back, where did it all begin?
I’ve been hosting shows for entertainment and news networks for a while. Guess it all just began with being the boy just being on TV and social media seems like an obvious brand extension.
What’s in the name?
A lot. I am my own brand and it helps people connect with me instantly. Hence #ParasKeNuskhe and #TheBeHappyProject work as well as they do. You aren’t that guy they’ve seen somewhere. They know your name. It’s extremely personal :)
What is your USP in this cluttered space? How does your content give you an edge?
Most of my content is very information heavy. You’re likely to learn something new with most of my content. I’m an info junkie, and all video content reflects that. It’s a huge space for people who wanna learn while they have a blast watching stuff.
Please take us through your content creation process. How do you stay relevant and relatable?
Be Honest. Be a narcissist.
Love yourself enough to believe that everything you’re doing from getting a haircut to shooting for a film is something people are interested in. It’s always relevant and relatable if it’s real. If people fall in love with who you are, relevance is inconsequential. They’re watching you because they’re genuinely interested to know about your life.
How do you rake moolah with your efforts?
Brands, tie-ups, sponsorships. Honestly, for an actor..this isn’t the primary source. It’s also one more way to make some money.
How do you maintain editorial objectivity with the influx of brand briefs?
Brand briefs are often so misguided that you need to put your foot down and say, my content will not be a blatant brand plug. It will have certain information and entertainment value. Honestly, every brand that comes to me has seen enough to know why they’re coming this way. The key is to not leave a video just as a brand mention. It’s gotta have a take home. One instance/experience that made it all worthwhile.
Also Read:Interview: Bhuvan Bam, in his own words…
One instance/experience that made it all worthwhile
Several. I meet a whole bunch of people who love #ParasKeNuskhe and use them a lot! #TheBeHappyProject is a complete contrast from all my content. it’s full heart. it’s honest and slightly more sombre. Amazing how it’s the one thing so many people connect with. Every message I get about it, or people I run into who tell me it makes them smile.. makes me feel good.
But I’ll also go on a limb and say, that validation is not the reason I make content. I make stuff because I’m having a blast. Which is perhaps slightly different from some influencers. Because this isn’t my core money-generating area. My content reflects who I am at that time. What makes it worthwhile, is to have a constant mouthpiece, a window to your emotions.
Weirdest brand brief/request ever
None that I can recall.
A day in your life….
Go on the set that I’m shooting for. While we’re taking breaks, make the entire cast, a part of my social media :)
Message/tips for upcoming bloggers
Have fun. Easier said than done. A lot of people get so caught up in numbers and followers and view counts that they forget the real reason to do this is to have a blast.
Your Favorite Influencer
Paras Tomar. :) Sounds like I’m full of myself. Perhaps. But if you see my accounts on TikTok and Instagram. I follow 0 people. I honestly have no time to see what others are up to!
The Future you foresee for your Personal Brand
To become this uniquely identifiable person who people relate to at this beautiful personal level. There’s a difference between how a fan interacts with you because they’ve seen you on TV and the way a follower interacts with you because they follow your platforms. Social media makes you relatable. They feel like they know you. If you reciprocate that exact emotion of familiarity, there are no more strangers :) And that’s a beautiful thing.