Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features #ABBY2019’s winners, Bournvita, Brand idea, and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Brand Idea launches AI Led voice-enabled, video-chat bot ad to educate users
Mindshare launched an interactive campaign with Mallika Dua – a comedian and social media influencer, as part of Idea 4G. Read more here.
PhonePe’s Daddu is in love with UPI!
PhonePe’s recent brand campaign featuring Aamir Khan shows the perfectionist of Bollywood as an adorable grandpa (Daddu) talking through the benefits of UPI. Daddu with his grandson Gublu, a curly haired boy, is having the time of his life, all with the help of UPI. Read more here.
Pepsi takes #HarGhoontMeinSwag campaign ahead with a star-studded anthem
Part of the brand’s Har Ghoont Mein Swag campaign, the anthem features – Disha Patani, Tiger Shroff AND Badshah. Read more here.
Swiggy launches Swiggy Stores with a campaign letting it all out
Swiggy’s new campaign portrays the pain in every human’s life when they need something but just can’t leave their house, while promoting their venture Swiggy Stores. Read more here.
#ABBY2019: Brooke Bond Red Label and Domino’s win big for Innovative Use of Branded Content
Goafest 2019 kickstarted amidst much enthusiasm at Grand Hyatt, Bambolim. While Mindshare topped the Media Abby Awards 2019 by sweeping away 14 awards, Madison Media stood second with 11 medals followed by Initiative at no.3 with seven awards. Read more here.
#Abby2019: Bournvita’s Make Parents #LookBeyondMarks wins Gold for Innovative use of Social Media
Media Abby 2019 this year recognized the brands who best used the social media and integrated an innovative way to reach out to the consumers distinctly. Read more here.