In an era of the increasing importance of visual aid, this infographic explains the relevance and impact of infographics in social media marketing.
Visual content is growing by the second on social media. More and more people are leaning towards seeing content rather than reading it.
81 percent of people only skim the content they read online; further Facebook posts from brands that include images earned 87 percent of all engagements, as shared by Medium.
Images, videos, illustrations, memes and infographics are few forms of visual content that are a hit among the audience.
You can choose a form of visual content by accounting vaious factors like the objective of your brand, the message you want to communicate, target audience, platform and more.
For instance, memes can be used if your brand image is light-hearted, and the platform is Facebook and Instagram.
While you can use various forms of visuals to create a diverse content strategy, infographics are best suited to give an easy-to-understand overview of a given subject.
For the unacquainted, an infographic is a collection of images, charts with minimal text. It's a visual representation of data or knowledge or both.
Infographics are useful to briskly and distinctly present information. Infographics can be dated back to 1626 but it's relevance increased with the increasing popularity of social networks like Facebook, Twitter, Pinterest, Google+ and Reddit.
Glance through the following infographic to learn about the impact of infographics on social media marketing.
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