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Social Samosa presents a comprehensive list of all the ICC Cricket World Cup 2019 sponsors and commercial partners for an understanding of how various brands approach marketing through cricket.
Commercial partnerships optimize revenues on both ends and help build engaging events. Diverse fans united by the love of the sport result in formulating a diverse set of commercial partners for a given event.
ICC Cricket World Cup 2019 provides brands a gigantic global audience to engage with, estimated currently at 2.5 billion with a projected 4.85 billion cumulative broadcast audience across 18 events from 2016-2023, according to ICC.
ICC claims that brand features delivered via various channels like broadcast, digital and social media in over 220 countries have led to 97% ‘recommendation’ and ‘preference’ for brands to sponsor and engage with cricket.
The partnership programme for World Cup 2019 is managed by an in-house team that oversees event delivery, sponsorships, brand licenses, broadcast production, media and digital rights, digital content and channels, marketing and overall commercial sales.
Most of the commercial partnerships are long-term plans that (for example) last five years. Although, several partnerships are tailored at different levels depending on the brand's strategy, whether they are international or regional sponsors and their target tiers.
Star Sports has been awarded the global broadcast rights for all ICC Events (2015-2023), by being named the official broadcast partner. The channel will broadcast primarily to India, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka (India and Indian Sub-Continent) with further reach into East Asia on specific channels. The live coverage would be available to more than 1.5 billion people.
Uber is the first mobility and food delivery app to partner with ICC. Commenting on the partnership, India captain and Uber brand ambassador Virat Kohli, states “I’m delighted that Uber and the ICC are once again partnering to support cricket and what it stands for - inclusion, togetherness, and celebration."
GoDaddy will be the global platform of ICC Men’s Cricket World Cup. In an interview withMedia Samosa, Nikhil Arora, VP & Managing Director, GoDaddy stated "Our partnership with the ICC for the Men’s Cricket World Cup will give us an opportunity to reach our audiences across Tier I, Tier II and Tier III cities in India, where 77% of the tournament’s viewership is coming from (according to Star Sports stats for 2015 World Cup), and help educate them about the importance of getting their ideas and businesses online."
ICC's partnership with ByteDance is aimed at producing unique campaigns and content through ByteDance's family of apps.
Veuve Clicquot will be the exclusive champagne for the tournament being played across 11 venues in England and Wales from 30 May to 14 July.
Apart from being featured in OOH hoardings, standees, the strip around the boundaries as a part of in-stadium branding, the commercial partners also gain a platform on social media and digital channels.
Over the years, ICC Cricket World Cup has maintained itself as a prominent marketing avenue. The heightened wave of ad spends being segregated into the now widely available multiple channels has not stopped ICC from bagging numerous brands as sponsors.
Also Read: ICC Cricket World Cup campaigns that are still scoring!
Take a look at all the official sponsors of ICC Cricket World Cup 2019.
Nissan
New #NissanKicks is proud to be announced as the ‘Official Car of ICC Cricket World Cup’ #CWC19. Stay tuned and catch the Intelligent SUV during the World Cup action. Know more: https://t.co/MUGyGTXvvk pic.twitter.com/Jll0xF9LPK
— Nissan India (@Nissan_India) May 24, 2019
OPPO
India Give Your Heartbeat! Team India Needs You.
— OPPO India (@OPPOIndia) June 3, 2019
This #ICCCricketWorldCup #OPPO will bring #BillionBeats together to create cheer song for Team India. Download app now https://t.co/av2cT0BJJj and cheer with all your heart! pic.twitter.com/xYAggcQmlg
MRF Tyres
Booking.com
International Cricket Council #ICC and https://t.co/NrPMz2jDFR announce five-year global partnership pic.twitter.com/c3yTy1a8mH
— All India Radio News (@airnewsalerts) March 25, 2019
Emirates
Did you know that our @ICC @CricketWorldCup 2019-themed @Airbus A380 has visited 19 cities in 2 months? As the tournament’s official airline, we wish all the teams ‘good luck’.#FlyEmiratesFlyBetter #CWCEmiratesA380 pic.twitter.com/4XNK9KxCqs
— Emirates (@emirates) May 29, 2019
Moneygram
You've seen him on our posts, and now he's here to give his opinion on the everything cricket this World Cup. Send in a question #AskMax and watch Max give a response in his own style. #MGCricket #CWC19 #CricketWorldCup #WorldCup #WorldCup2019 #ICC pic.twitter.com/ZVf3vN5tjq
— MoneyGram Cricket (@MGCricket) June 3, 2019
Bira91
Let’s go, let’s go 🏏 ✈️ #CWC19 #bira91 #officialbeer @Bira91UK @ICC @cricketworldcup pic.twitter.com/NUJJShzY7d
— Bira 91 (@bira91) May 23, 2019
Uber
You don’t have to be a cricketer to score runs. Schedule your runs and stand a chance to #RideToWorldCup.@ICC #CWC19 #MovingFansForward pic.twitter.com/pdm0s4kU2H
— Uber India (@Uber_India) June 4, 2019
Coca Cola
Star Sports
Once upon a time, a Protea conquered the #CricketKaCrown with Team India.
— Star Sports (@StarSportsIndia) May 30, 2019
Come June 5, India will face the Proteas and all we’d like to say is...
Thank you Gary, but don’t expect any favours. 😉
🏏: #SAvIND
🗓: June 5
🕰: 1:30 PM
📺: Star Sports pic.twitter.com/1GIZ1R0bP3
GoDaddy
Today’s the day we’ve been waiting for! The first game of the @cricketworldcup. Good luck to all teams taking part! Who do you think will lift the trophy? #CWC19 #GoBigGoDaddyUK #Howzat4AHashtag pic.twitter.com/DXvYVidMOZ
— GoDaddy United Kingdom (@GoDaddyUK) May 30, 2019
Hublot
Take a closer look at the new #ClassicFusionCricket! Hublot Official Timekeeper of the #ICC #CricketWorldCup2019. #HublotLovesCricket pic.twitter.com/TlPGKiGSde
— Hublot (@Hublot) May 15, 2019
Wolf Blass Wines
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Royal Stag
UBP
UBP is an official partner of the @cricketworldcup 2019! We cannot wait to share the excitement of this major event in the sporting calendar with our clients, partners and social media followers. Watch this space #CWC19 #UBPxCWC
— UBP - Union Bancaire Privée (@UBP_Group) May 28, 2019
Thatchers
Proud to be the Official Cider of the ICC Cricket World Cup 2019 🍎🏆#CWC19 pic.twitter.com/VY41ACzEEW
— Thatchers (@thatchers_cider) May 30, 2019
Dream11
Participate in the World Cup mania with The ICC Cricket World Cup Classic Game. Get your teams ready now: https://t.co/ap0YaAtepl#Dream11 #CWC19 #YeGameHaiMahaan pic.twitter.com/NYpk4JbMcO
— Dream11 (@Dream11) May 27, 2019
Smart Cricket
Welcome to the official page of Smart Cricket by Gaames - licensed partners of the ICC Cricket World Cup 2019 in England and Wales. Stay tuned to witness the revolution.#smartcricket #icc #WorldCup #batsense #Analytics #officialpartner pic.twitter.com/blKByBFh19
— SmartCricket.com (@SmartCricket19) May 17, 2019
GoLootlo
Are you in for an opportunity to click #pictures with the ICC World Cup Trophy?
— Golootlo (@Golootlo) April 11, 2019
We welcome you all at #GolootloapnaWorldCup celebrations at The CENTAURUS MALL - #Islamabad on Friday, 12th April 2019 for World Cup Trophy viewing and photograph opportunity.#ICCWorldCup2019 pic.twitter.com/qPXMqTNNxi
Britannia
UNICEF
📸 @chriswoakes & @nassercricket were in attendance as the @ICC & @UNICEF launched #OneDay4Children at the @GuildhallLondon this morning. pic.twitter.com/my4v6l8trL
— ICC Cricket World Cup (@cricketworldcup) April 16, 2019
ByteDance
ICC partners with Bytedance for ICC Men’s Cricket World Cup 2019 https://t.co/6RSE4CYrcV via @ICC #CWC19
— ICC Media (@ICCMediaComms) May 21, 2019
Veuve Clicquot
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