Platform Feature: Ad Women

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Ad Women

About the Platform

Ad Women is a global register of female talent within the advertising industry. All of it searchable and easily filtered after preferences. If you are looking for a female copywriter in Madrid with 5-10 years of experience, our goal is that you will find her here, surrounded by other female role models, and potential leaders.

The initiative was started in 2016, by Johanna Johansson and Lina Franzon, with the purpose of forever killing the argument ”there are no female creatives” and facilitate for employers to create a more diverse work place. Today the list of professions searchable on the site has expanded to include all professions with a connection to the advertising industry.

Whom do we cater to?

We are targeting the entire advertising industry, encouraging it to make a change for the better when it comes to equility and gender representation by providing it with female candidates for any position with a possible connection to our industry.

In addition, we hope to provide women in advertising with important role models proving that anything is possible.

What do we offer to our consumers?

Mention what you provide your consumers with. How do you solve their problems? How do make their lives simpler?

As we entered the industry ourselves, we were often told that there were no female candidates when it was time to hire new talent. We decided to prove these people wrong, by creating a searchable register of female talent within the industry. The site, originally called Kreatörskvinnor, enabled the user to search for women matching their criterias in terms of title and experience.

Also Read:Platform Feature: Blued

What motivated us to start up?

Share the story behind your starting up

We simply grew tired of hearing that “there are now female creatives” and decided to prove the industry wrong. And provide the women in advertising with role models encouraging them to keep on going.

What's in a name?

Share the story behind why you chose the name for your business.

It’s as simple as it sounds! Ad Women as in advertising women, and the somewhat hidden “d” to encourage the users to add them to their workplace.

How do we see Social Media?

Briefly explain what are your views about social media. Keeping it aligned with your business will be good.

Our hope is to be able to grow the platform onto social media channels eventually, when our time permits it. Sharing the same content we plan to share on the blog at the site in short versions on Instagram and Facebook.

Currently we are....

Share how you have grown since you started up. Both as a team and your consumer base as well.

As a team, and as friends we have grown immensly by the experience. Starting and running a company of our own, all while working full time jobs at our agencies, and still care for our friendship has been a huge challenge. Hard at times, yet strengethening in the long run.

As far as Ad Women go, the register keeps on growing and women all over the world are continuing to join and the list of titles included are growing with them. It is such a reward to see that the product is used in the way we hoped it would be.

Our biggest challenge was..

Share the challenges you faced

Doing something for the first time is always a challenge. Building a user friendly site, serving the purpose of both the women joining the register and the people searching for talent was at times a bumby road. As was remembering to take care of our friendship at the most stressful times.

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We want to dominate the world by..

Share what are your plans for the future w.r.t to your business and social media

We are currently looking on how to expand the offer, potentially including some sort of placement advertising, and of course strengthen the network between the women in the register.

We’re making moolah by...

Share your monetization model. If you haven’t monetized yet, share how you plan to

As of today we are not making any money from running the site. But hopefully that will change in a very near future.

Our What The **** Moment

Share any funny incident that you experienced

There have been many. As we launched the first version of the site in Sweden we figured there would be about twenty new applicants during the first day. Instead we received about five hundred emails from women wanting to join the register and spent the entire night adding them manually.

Industry as we foresee

What do you think the Indian social media industry will look like in the coming years?

We hope for it to be diverse and kind!

Lastly, Are you hiring?

Not yet. But hopefully in a near future. Until then you should join the register!

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