Discovery tabs and videos are where your focus should be when you are trying to build brand awareness on social media.
Targeting potential customers via social media is an essential to-do for businesses today. However, before decisions regarding organic and paid promotions are made in regards to brand awareness, it is important to have a strategic plan in place. You can always take a leap of faith, but only when basic structures are set. Reading up on the literature put up online by global media giants like Facebook, Instagram, and Twitter will help. They need you just as much as you do them, if not more. Use the information well.
Befriend discovery tabs
Discovery tabs are where you need to be. Your posts should appear when people search for related information and content. You can do this by creating engaging visuals. They may or may not always have a call-to-action that asks them to buy your products or invest in your brand. The important goal here is to reach, recognition, and recall. Work on optimising your visuals according to the platform interface you are using.
Go local, hyperlocal
Find audiences in the locality of your business. If you scroll through the public posts of people in the area you wish to target, you will realise there are plenty of key discussion points you can tap on to engage them. Looking at geotags will help. These are the people who constitute your core audiences. Here, a very important factor is to put up all key contact and address information online. This will help you appear in the search results.
Move your audiences
Using visuals is the best way to move your audiences enough to make them remember you. It gets even better when you use videos. People stop, engage and share this content. You can experiment with sound on and off options. The idea is to grab attention as quickly as possible. It is important to have a business connection in these videos, without on-the-face sale nudge.
Also Read: 5 quick ways to drive sales using Instagram
Keep learning, always
Big media giants often put up advisories and training lessons to get business online and help them connect with potential customers. You can follow the lessons put forth by Facebook on topics like brand awareness and getting to the right audiences. These are short courses where you can learn the basics and then implement the learnings in your communication.