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Know Your Leader: Pralhad Joshi

  • Indian Social Media
  • Know Your Leader
Jul 30, 2019

A significant part of the social media communication of Pralhad Joshi, including the copy on the creatives, is often in Kannada.

Pralhad Joshi — Minister of Parliamentary Affairs, Coal and Mines

Social Media Footprint

#PradhanMantriKisanSammanNidhiYojanaಮೋದಿ ಸರ್ಕಾರದ ಕೃಷಿ ಸಮ್ಮಾನ್ ಯೋಜನೆಯ ಜೊತೆ ಮಹತ್ವದ ಹೆಜ್ಜೆ.ನಿಮ್ಮ ಅಧಿಕಾರ, ನಮ್ಮ ಸರ್ಕಾರ.

Posted by Pralhad Joshi on Saturday, 27 July 2019

Pralhad Joshi mostly communicates in English and Kannada on social media. Interestingly, the creatives shared by him have text written on them in the Kannada script. These posts may or may not have a direct association with the ministries he heads. Essentially, he is able to amplify the central government’s messages in the regional language of his state. His strong connection with his colleagues and Bharatiya Janata Party at large reflects in most of his communication, down to the colour scheme of his website.

Also Read: Know Your Leader: Dr Thawarchand Gehlot

Sharing a slice of work

Chief Minister of Karnataka @CMofKarnataka Shri. @hd_kumaraswamy met me today at New Delhi.
We have discussed in details about state-related issues, during the meeting I have assured the Govt. of Karnataka of considering the request regarding Coal supply to the state. pic.twitter.com/CpYdaZowLM

— Pralhad Joshi (@JoshiPralhad) June 15, 2019

Though Joshi routinely shares updates about the meetings and events he attends, they seem to get overshadowed due to the volume of diverse tweets and retweets on Twitter. His profile does disseminate information of a broader range. There is a good mix of national and local content, with strategic use of language. Like most politicians, he often shares videos of the speeches made by him in parliament, along with press interactions featuring him or the works of the government, the ministries he heads and the constituency he represents.

People connect

ಇಂದು ಹುಬ್ಬಳ್ಳಿಯಲ್ಲಿ ನನ್ನ ಲೋಕಸಭಾ ಕ್ಷೇತ್ರದ ಜನರನ್ನು ಭೇಟಿಯಾಗಿ ಅವರ ಕುಂದುಕೊರತೆಗಳನ್ನು ಆಲಿಸಿದ ಸಂಧರ್ಭ.#ಹುಬ್ಬಳ್ಳಿ pic.twitter.com/UEhOLI8vgs

— Pralhad Joshi (@JoshiPralhad) July 27, 2019

Joshi’s posts depicting public interactions are often accompanied by a caption in Kannada. These pictures usually follow the basic political communication template practiced in most posts by ministers on social media. Overall, the image created around Joshi is of a leader who is representing the state on a national level and is efficient in the dissemination of information.

This is a part of the series — Know Your Leader. It’s a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.


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Jagruti Verma
Jagruti Verma
Jagruti is a mass media student in search for all things perfect. A lover of stories, book worlds and signs, she can find magic in almost everything she sees, reads and writes.

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