Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns round-up this week features brands keeping up with three topical trends- #FacebookDown, Stranger Things, #BottleCapChallenge, Axe's #AbTeriBaari, and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
#AbTeriBaari: Does ditching the sensual approach work for AXE?
AXE Deodorant’s Ab Teri Baari redefines society’s traditional rules of masculinity and is created in collaboration with Arré and Mindshare. Read more here.
#CWC2019: Lucky aunty to be a swag star in Pepsi campaign
Within two days of Charulata Patel, making waves online for being lucky for India, she has been roped in by Pepsi to be its Swag campaign’s face. Read more here.
Pepsi Cricket World Cup campaigns that still burst zingy flavours
While Pepsi stayed out of the advertising arena this Cricket World Cup, we chose to mix up a mocktail of their #CWC themed campaigns, for you to take few sips of nostalgia. Read more here.
#TopicalSpot: Brands get creative in the wake of Facebook & apps outage
Facebook, Instagarm & WhatsApp were down last night and brands made the most of it with topical posts through Twitter. Read more here.
#GlobalSamosa: Disney launches #ProtectThePride prior to the release of Lion King
Walt Disney and Co. announced the launch of #ProtectThePride campaign to save the dwindling numbers of lions in Africa in wake of their upcoming movie Lion King. Read more here.
Pepsi’s Har Ghoont Mein Swag talks to students…
Pepsi urges college-goers to add a new word to the dictionary this admission season – SWAG, as a part of the Har Ghoont Mein Swag narrative. Read more here.
#CWCSpot: Dabur launches #SabkoChabaJaayenge to amp up the cricket fever
With an insight that Cricket- the word is more than just a sport and for Indians, it’s a religion, Dabur launched it’s digital-first campaign #SabkoChabaJaayenge themed around the World Cup. Take a look at the Dabur World Cup Campaign. Read more here.
#TopicalSpot: Brands get familiar to Stranger Things
Stranger Things Season 3 is out now and so are the topical posts from the upside down. Read more here.
#TopicalSpot: Brands kick-off the #BottleCapChallenge
Brands like BMW India, Fanta España, Coral Club and more, have accepted the #BottleCapChallenge and are spinning with this trend. Read more here.
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