Twitter has announced a 6-second video bid unit to advertisers globally to aid instant brand impact.
Advertisers still have the security of transacting a longer view, while they provide the experience of a short-form mobile video to their audience and enhance the experience with 6-second video bidding.
With more than 2 billion videos being viewed on Twitter every day, the audience’s decreasing attention span and short-form content gaining more prevalence, this ad-unit would be suitable for all genres of campaigns depending on the market segmentation.
This 6-second video bid unit is available worldwide on Promoted Video, In-stream Video Sponsorships, and In-stream Video Ads for assets 15 seconds or less in length.
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You will only be charged once your ad is viewed for 6 seconds with pixels at 50% in view (6s/50%).
Unless your video campaign pertains to long-format storytelling and cannot compromise on the emotional connect or the communication, this ad-unit might work out for you.
Dell with VMLY&R is one of the first brands to use this form of video communication in Brazil.
The 6-second video bid ad-unit might help you increase the completed view metric and develop short-form assets for in-feed viewing.