#ISL2019: How DHL Express India leveraged Hero ISL to enhance their brand promise

Brand

DHL Express India

Platform

Star Sports & Hero Indian Super League

Objective

With the increasing popularity of Hero ISL, DHL

Express India leveraged the platform to enhance their brand promise amidst the

optimistic football fans.

Introduction

Standing true to their brand promise- ‘Excellence. Simply Delivered!’ - DHL delivered precious pieces needed for the FINALE of Hero Indian Super League 5 in a timely manner.

Execution

Every finale of a football match would require a Trophy that will be lifted by the winning team. A finale match ball and jerseys to be worn by both teams are important to a game and so are the fans who want to deliver their messages and extend their support to the players and their teams.  DHL used their delivery man to timely deliver these important pieces to the game with excellence.

DHL Express India got Hero ISL fans to pour in the wishes and DHL delivered these wishes of the fans to the players and the teams for them to see as soon as they arrive at the stadium for the FINALE of Hero Indian Super League 5. The players signed the wish boards, thanking their fans for their good wishes.

Hero ISL managed to help DHL craft the brand’s seamless experience on their platform using all possible impact touch-points.

Also Read: #ISL2019: How Maruti Suzuki gave hardcore ISL fans a front-seat view without being present at the stadium

Results

As per the Post-Wave Market Research Report Nielsen Sports, DHL witnessed an uplift in the following key metrics:

Wish Board Delivery on Finale

+30% Avg. Uplift

Seen by 40% of

the respondents

DHL Match Ball delivery-

+20% Avg.Uplift

Seen by 44% of

the respondents

Jersey Delivery by DHL in Finale

+16% Avg.Uplift

Seen by 44% of

the respondents

DHL Trophy Delivery on Finals

+13% Avg.Uplift

Seen by 56% of

the respondents