Social Media News Round-Up: Facebook inflated video metrics, Snapchat Dynamic Ads, and more

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.

Social Samosa brings you all the latest news, platform updates and trends dominating the digital ecosystem.

Social media news this week was dominated by Facebook inflating video metrics they provide to advertisers, Snapchat launching Dynamic Ads on the platform for retailers and more.

Snapchat introduces Dynamic Ads

Snapchat dynamic ads have been introduced on the platform to aid performance marketers in creating mobile ads at scale. Read more here.

LinkedIn Pages updates to help keep employees engaged

As a part of LinkedIn Pages updates, the platform is introducing new tools to optimize company pages and help organizations tap into employees’ networks. Read more here.

Facebook introduces new tools to aid small businesses

To aid small businesses during the busiest time of the year – holiday season, Facebook launches a set of tools to help them manage their business efficiently. Read more here.

Facebook admits to inflating video metrics for two years

Facebook in a post on ‘Advertiser Help Center’ revealed that the video metrics they provide to advertisers were inflated. Read more here.

Facebook Messenger gets platform updates

Facebook Messenger has been updated with new and improved features such as Private Replies, User Level Persistent Menus and more. Read more here.

Facebook changes might impact organic page impressions

According to a tweet by Matt Navarra, the new Facebook update might cause the organic page impressions to dip, starting this month. Read more here.