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snapchat ads

Snapchat Rolls Out AI-Powered Ad Tools, Expands Sponsored Messages at NewFronts 2025 News

Snapchat rolls out AI-powered ad tools, introduces smart budgeting

The platform’s latest AI features include 'Smart Bidding' and 'Smart Budgeting,' designed to help advertisers optimise performance by automatically adjusting bids and allocating spend to the most effective ad sets.

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