With rapidly changing interface display and shortening attention spans, here’s how you can innovate to create immersive Facebook ads.
Facebook is constantly trying to make it easier for brands and businesses to up their social media game and better monetise their presence on the platform. To this extent, they have released various updates to better their ad manager interface and the kind of statistics that are made available by the media giant. Here, we bring you a few ways you can go for to make the best of these resources and create immersive Facebook ads.
Check new statistics
Facebook has recently announced new updates to its Creator Studio with a focus on Traffic Source Insights. Essentially, the platform is helping enhance your research process by providing relevant data. If you were to look at the options closely, you will be able to optimise each ad to get the best result. The new update provides video watch time and retention metrics for a page across key sources: Followers, Shares, Recommended and Paid. Study these. The platform has also recently streamlined the Ad Manager to make it easier for page admins to create ads, with minimal tweaks.
Reactions are currency
Like are not enough and people are not as likely to stop and comment unless they are really interested in the topic. Reactions are the midpoint between these scenarios, holding the fort in a concrete manner. Reactions are an engagement currency that should be leveraged by brands, businesses and influencers alike. Even more important is to keep tabs on these reactions and use the data to create better content that your audience likes. You can couple these with the traffic data that Facebook provides. This can be understood from the data you observe and archive in regards to your page over time.
Leverage the interface
Facebook gives you various ad formats to choose from: Photo, Video, Stories, Messenger, Carousel, Slideshow, Collection, Playables and Instant Experiences. However, there is a lot you can do with a simple creative by leveraging the elements in the user interface of the Facebook feed. This is something brands have been doing very well on Instagram with new trending formats coming out every week. Facebook has not been explored as much yet, apart from a 3D effect that was used by brands recently. This is something brands should explore to the hilt.
Make the ad immersive
Facebook’s Instant Experience is a mobile-optimised experience that is designed to immersive the audiences in your narrative. These take up the entire screen space and capture the attention of the audiences completely. It’s almost like a standalone app within the Facebook app. Users can watch videos, swipe through carousels, tilt to pan and scroll through tagged products. Smaller brands can create a small storefront experience with these, driving business as the end goal.
Use carousels in a big way
One of the best ways to make people stop and interact with your ad is to give them more to look at. Carousels help here in a big way. With the option to put up multiple pictures and videos in a single ad post, a carousel ad gives audiences options to choose from. You can tell stories with various sub-plots under a single umbrella narrative. While using videos is a more engaging option, clean creatives too can go a long way in working as a thumb stopper.
Quick threes to add to your checklist
- Choose an objective: Be sure of what you want from your Facebook ad. Do you want to reach out to people and spread a message or loop them in to visit your website? Set a goal and don’t deviate from it. You can’t achieve everything from a single Facebook ad campaign.
- Audience and budget: There is a direct co-relation in your target audience and the money you spend seeking them. As an extension, these are related to your objective. Set a tight budget and adhere to it.
- Ad placement is key: Facebook gives you quite a lot of ad placement options to choose from, depending on whether you are planning to run it on desktop, mobile or both. Choose options depending on the numbers you have about your brand and the page’s old performance.
The most important aspect of the entire exercise of running a Facebook ad is to experiment and check what works for your brand.