Social Throwback: Campaigns that stirred conversations in 2019

First to feature in Social Samosa’s #SocialThrowback series are campaigns that made their mark in everyone’s minds with an apt technique, fitting concepts, and real steel impact. A look at social media campaigns 2019.

Be it the heroic lines of ‘Gentlemen Kise Kehte Hain’ featuring Ayushmann Khurrana by The Man’s Company which garnered around 5 million views on YouTube or Prega News’ Mother’s Day campaign #GoodNewsIsGenderFree spelling a hard-hitting truth or P&G Shiksha introducing us to ‘Bittu’ a 75-year-old student and the eldest in his school, the list of social media campaigns 2019 is a magnanimous one.

One of the prominent trends was the sheer increase in the number of campaigns this year. Any and every occasion was celebrated by Indian brands, even if just through a creative.

Also Read: [Editor’s Note] #DecadeSamosa: Capturing the journey to becoming thumb-friendly

From choosing to highlight socially relevant topics such as gender-bias or putting under the spotlight the existential crisis faced by the LGBTQ community – brands this year addressed some imperative issues. Agencies and brands also rose to the occasion and created awareness around environmental issues.

#SocialThrowback lists campaigns that proved their mettle in various capacities – be it in popularizing their product/service or creating awareness around an issue or creating quality engagement to retain and acquire consumers. This list is in no particular order.

United Colors of Benetton – #UnitedByHope 

MP Birla Cement – Flag Without Colors

Prega News – Good News is GenderFree

Liberty Shoes- #InTheNameofLiberty

Bisleri India- Samajhdaar Jaante Hain Har Paani Ki Bottle Bisleri Nahin

P&G Shiksha – Don’t Let Dreams Wait

Samsonite- Diwali Ka Safar

Vodafone – Share #YourWordsNotForwards 

Ariel – #ShareTheLoad 

Gillette India- The Barbershop Girls of India

Dove Project #ShowUs 

Fevicol 60 Year Celebration

Fevikwik: Phenko Nahi Jodo

Swiggy – Voice of Hunger 

Puma – Propah Lady

Love Matters India – End Revenge Porn 

Gillette – Shaving Stereotypes 

The Man company – Gentleman Kise Kehte Hain? 

Sabhyata – Celebrate A Change

Samsonite: Ek Din Ki Chutti 

Zomato: New Language Of Love 

Lay’s Smile Deke Dekho 

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What is life without a little fun, a little cheer and a dash of flirting ? LAY's says my smile is flirty tomato tango flavor. If you agree, then leave a tomato and a heart in the comments ?❤. Thoda flirty mood ho toh tag that special one jisko dekh ke yeh flirty smile dene ka mann karta hai ? Kul mila ke, dil do, dil lo, Smile do, Smile lo; aur phir dekho is flirty smile ka jadoo! Kyunki #ThodiBahutFlirtingZarooriHaiBaba ? #SmileDekeDekho #SmileWithLays @lays_india

A post shared by Amol Parashar (@amolparashar) on Oct 15, 2019 at 4:11am PDT

Ponds ki Jhappi

Xiaomi India Father’s Day – Bahane Ma Banao, Phone Lagao

Project Streedhan- #InvestInIron

LazyPay Hai Toh Life Sorted Hai 

Levi’s Proud To Be More 

Manforce – #ShutThePhoneUp 3 

FabAlley #IMeanBusiness

Kotak 811 #DreamsInvited

SBI Life #ThanksADot 

MG Motors- Khwaishein 

Hindustan – Athwa Phera

OnePlus x Snapchat- Taking Diwali to the World

Ford Figo – Galiyaan

AXE- Ab Teri Baari 

Women’s Horlicks – Stories of Strength

Blued – Range De Blued Se 

Spotify – Sunte Ja

All Out: Mujhe Sab Nahi Pata

Harrier – Language of Humanity #AboveAll 

PaisaBazaar – The Wedding Speech

Patanjali Paridhan 

Mahindra Rise – #CutTheCrap  

Bajaj Allianz – Diwali Unboxing with Chintu 

Tourism Australia 

DineOut –  Fear No Bill 

Samsung India – India, Ready, Action

ZEEL – Where is my channel 

Spotify #HarBallPePlaylist

250 playlists down. Two billion nine hundred ninety-nine million nine hundred ninety-nine thousand seven hundred and fifty to go.
When’s the World Cup Final? (Asking for a friend) #HarBallPePlaylist #SpotifyIndia

— Spotify India (@spotifyindia) May 12, 2019

Rola Cola Returns

All we asked for was 10k retweets but we got a whole lotta love along with it. Thank you for the #BringBackRolaCola movement and its success. More updates coming soon! pic.twitter.com/vlb1OuTcBZ

— Parle Products (@ParleFamily) March 12, 2019

Unwanted 21 Days #MunnaKabAyega

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Dance to the "#MunnaKabAayega" step and stand a chance to win exciting prizes. Contest terms & conditions are as follows: 1) Participants will have to create a video of themselves doing the "Munna Kab Aayega" step as shared on the page. 2) Participants have to use the hashtags #FaguniWedsBittu and #MunnaKabAayega and upload it on Unwanted -21days Instagram page 3) In order for an entry to qualify, participants need to have followed the Unwanted – 21Days social media profiles. For complete T&C check bio link

A post shared by Unwanted_21days (@unwanted_21days) on Nov 6, 2019 at 6:44am PST

McDonald’s – Instakshari 

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We're going live at 7 pm today! ? Play #Instakshari and WIN FREE FRIES FOR A YEAR! Swipe right to know more ? #freefries #contestalert #giveaway #winitwednesday #instawin #contestgram #McDGiveaway

A post shared by McDonald's India (@mcdonalds_india) on Sep 25, 2019 at 5:44am PDT

Epigamia – What The Folks Season 3 

Kota Factory- Unacademy & TVF

Harper Collins – Parcel: The Film  

Cipla-  Berok Zindagi 

Milton – Metro 

TOI – Phir Esho Kolkata 

Close up – #FreeToLove

Philips – #DropsOfLove 

Disney India – That Awkward Moment 

UberEats – Alia’s Tinda Moment 

Star Sports – Cricket Ka Crown

Durex – Orgasm Inequality

India, we need to talk. #OrgasmInequality pic.twitter.com/gReNrFfSNM

— Durex India (@DurexIndia) May 28, 2019

. @ReallySwara, we hear you, pleasure shouldn't be solo game especially in bed. Let's get your views rolling on #OrgasmInequality, guys. pic.twitter.com/GLqvydnXCI

— Durex India (@DurexIndia) May 29, 2019

Amazon India – Let’s Deliver The Love (Father’s Day) 

Sunfeast Mom’s Magic: Celebrating the love of Moms All Around Us

Thomas Cook- Cricket Date With Dad

Ghadi Detergent – #SaareMaelDhoDaalo Eid

Saregama Carvaan – Thank You 

Mutual Funds Sahi Hai – Dad, Investments Aur Mutual Funds

Axis Bank – #SalaryBeforeDiwali

HDFC Bank #SpendItWell

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In life, two things have excited me the most: a great hatchback and some amazing cashback ? Thank God I have my @hdfcbank Millennia Credit Card take care of both ? #SpendItWell #Millennia #HDFCBankMillennia @mastercard

A post shared by Nick (@beyounick) on Oct 1, 2019 at 10:30pm PDT

Samsung #VoiceForever

For a quick #SocialThrowback of the industry click here.

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