First to feature in Social Samosa’s #SocialThrowback series are campaigns that made their mark in everyone’s minds with an apt technique, fitting concepts, and real steel impact. A look at social media campaigns 2019.
Be it the heroic lines of ‘Gentlemen Kise Kehte Hain’ featuring Ayushmann Khurrana by The Man’s Company which garnered around 5 million views on YouTube or Prega News’ Mother’s Day campaign #GoodNewsIsGenderFree spelling a hard-hitting truth or P&G Shiksha introducing us to ‘Bittu’ a 75-year-old student and the eldest in his school, the list of social media campaigns 2019 is a magnanimous one.
One of the prominent trends was the sheer increase in the number of campaigns this year. Any and every occasion was celebrated by Indian brands, even if just through a creative.
From choosing to highlight socially relevant topics such as gender-bias or putting under the spotlight the existential crisis faced by the LGBTQ community – brands this year addressed some imperative issues. Agencies and brands also rose to the occasion and created awareness around environmental issues.
#SocialThrowback lists campaigns that proved their mettle in various capacities – be it in popularizing their product/service or creating awareness around an issue or creating quality engagement to retain and acquire consumers. This list is in no particular order.
United Colors of Benetton – #UnitedByHope
MP Birla Cement – Flag Without Colors
Prega News – Good News is GenderFree
Liberty Shoes- #InTheNameofLiberty
Bisleri India- Samajhdaar Jaante Hain Har Paani Ki Bottle Bisleri Nahin