Social Throwback: Campaigns that stirred conversations in 2019

Sneha Yadav
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First to feature in Social Samosa's #SocialThrowback series are campaigns that made their mark in everyone's minds with an apt technique, fitting concepts, and real steel impact. A look at social media campaigns 2019.

Be it the heroic lines of ‘Gentlemen Kise Kehte Hain’ featuring Ayushmann Khurrana by The Man’s Company which garnered around 5 million views on YouTube or Prega News’ Mother’s Day campaign #GoodNewsIsGenderFree spelling a hard-hitting truth or P&G Shiksha introducing us to ‘Bittu’ a 75-year-old student and the eldest in his school, the list of social media campaigns 2019 is a magnanimous one.

One of the prominent trends was the sheer increase in the number of campaigns this year. Any and every occasion was celebrated by Indian brands, even if just through a creative.

Also Read: #DecadeSamosa: Capturing the journey to becoming thumb-friendly

From choosing to highlight socially relevant topics such as gender-bias or putting under the spotlight the existential crisis faced by the LGBTQ community - brands this year addressed some imperative issues. Agencies and brands also rose to the occasion and created awareness around environmental issues.

#SocialThrowback lists campaigns that proved their mettle in various capacities - be it in popularizing their product/service or creating awareness around an issue or creating quality engagement to retain and acquire consumers. This list is in no particular order.

United Colors of Benetton - #UnitedByHope 

MP Birla Cement - Flag Without Colors

Prega News - Good News is GenderFree


Liberty Shoes- #InTheNameofLiberty

Bisleri India- Samajhdaar Jaante Hain Har Paani Ki Bottle Bisleri Nahin

P&G Shiksha - Don't Let Dreams Wait

Samsonite- Diwali Ka Safar

Vodafone - Share #YourWordsNotForwards 

Ariel - #ShareTheLoad 


Gillette India- The Barbershop Girls of India

Dove Project #ShowUs 

Fevicol 60 Year Celebration

Fevikwik: Phenko Nahi Jodo

Swiggy - Voice of Hunger 

Puma - Propah Lady

Love Matters India - End Revenge Porn 

Gillette - Shaving Stereotypes 

The Man company - Gentleman Kise Kehte Hain? 

Sabhyata - Celebrate A Change

Samsonite: Ek Din Ki Chutti 

Zomato: New Language Of Love 

Lay’s Smile Deke Dekho 

Ponds ki Jhappi

Xiaomi India Father's Day - Bahane Ma Banao, Phone Lagao

Project Streedhan- #InvestInIron

LazyPay Hai Toh Life Sorted Hai 

Levi’s Proud To Be More 

Manforce - #ShutThePhoneUp 3 

FabAlley #IMeanBusiness

Kotak 811 #DreamsInvited

SBI Life #ThanksADot 

MG Motors- Khwaishein 

Hindustan - Athwa Phera

OnePlus x Snapchat- Taking Diwali to the World

Ford Figo - Galiyaan

AXE- Ab Teri Baari 

Women's Horlicks - Stories of Strength


Blued - Range De Blued Se 

Spotify - Sunte Ja

All Out: Mujhe Sab Nahi Pata


Harrier - Language of Humanity #AboveAll 

PaisaBazaar - The Wedding Speech


Patanjali Paridhan 

Mahindra Rise - #CutTheCrap  

Bajaj Allianz - Diwali Unboxing with Chintu 

Tourism Australia 

DineOut -  Fear No Bill 

Samsung India - India, Ready, Action

ZEEL - Where is my channel 

Spotify #HarBallPePlaylist

Rola Cola Returns

Unwanted 21 Days #MunnaKabAyega

McDonald’s - Instakshari 

Epigamia - What The Folks Season 3 

Kota Factory- Unacademy & TVF

Harper Collins - Parcel: The Film  

Cipla-  Berok Zindagi 

Milton - Metro 

TOI - Phir Esho Kolkata 

Close up - #FreeToLove

Philips - #DropsOfLove 

Disney India - That Awkward Moment 

UberEats - Alia’s Tinda Moment 

Star Sports - Cricket Ka Crown

Durex - Orgasm Inequality

Amazon India - Let’s Deliver The Love (Father’s Day) 

Sunfeast Mom’s Magic: Celebrating the love of Moms All Around Us

Thomas Cook- Cricket Date With Dad

Ghadi Detergent - #SaareMaelDhoDaalo Eid

Saregama Carvaan - Thank You 

Mutual Funds Sahi Hai – Dad, Investments Aur Mutual Funds

Axis Bank - #SalaryBeforeDiwali

HDFC Bank #SpendItWell

Samsung #VoiceForever

For a quick #SocialThrowback of the industry click here.

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