Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Mother’s day campaigns, Parachute’s #ChampiBeats TikTok challenge, and more.
Philips Avent Mother’s Day campaign salutes Tough Moms
Made for mothers, by mothers, Philips Avent Mother’s Day campaign, #ToughTimesTougherMoms shows how every mother out there puts on her cape and manages all tasks with grace. Read more here.
Brand Saga: Kellogg’s India Part 3- Making Breakfast Irresistible
The third and final part of Kellogg’s India advertising journey explores the branding strategy of its four product lines equally contributing in its vision to make India healthier one ad a time. Read more here.
Huggies releases campaign with a message of hope for new moms
Huggies’ new digital campaign that reassures new moms and their babies, that the world outside would soon be safe to explore again. Read more here.
#TogetherIsEpic: Tinder reflects on dating trends under lockdown
With people unable to go out after swiping right on Tinder, new trends are emerging in regards to conversations and virtual dates. Read more here.
Voltas urges Indians to be Maha Adjustable during lockdown
Parachute Advansed takes to TikTok for #ChampiBeats campaign
#ChampiBeats by Parachute Advansed Hair oil on TikTok aims to help people bond over the age-old champi leveraging the platform for beats & music. Read more here.
Burger King India’s #ReassuringWhopper attempts to bring people closer
Conceptualized by Famous Innovation & executed by FoxyMoron, the #ReassuringWhopper aims to help people to share love & connect with the near & dear ones, virtually. Read more here.
Woodford Reserve keeps up the spirits for Kentucky Derby
With the Kentucky Derby getting postponed to September amidst the pandemic, Woodford Reserve pays tribute with a soulful rendition. Read more here.
Mothers Day Campaigns 2020 tell stories that need to be told
Mothers Day Campaigns 2020 have filled the showcase with untold stories, a palette of poetry, nourishing symphonies, gratitude for all our mothers (maternal & others), and the ones nurturing the world along with their homes. Read more here.
FGII’s #CoverTheDistance – Decoding client-agency rapport amid lockdown
In the times of social distancing, Future Generali India Insurance Company (FGII) Limited rolled out a social media campaign #CoverTheDistance. We get talking to the brand-agency duo to dwell deeper into its making and objective. Read more here.
Decoding: Johnson’s Baby India Social Media Strategy
With consistency in visual themes for campaigns and focus on influencers and testimonials, Johnson’s Baby India Social Media Strategy is one to behold, we understand how. Read more here.
Inside ENO lockdown campaign: Graphics, remote shoots & social listening
GSK Consumer Healthcare’s Naveed Ahmed shares insights into the conceptualising and execution of the lockdown campaign by ENO. Read more here.
Vocal for Local: Brand creatives edition
Taking a cue from Prime Minister Narendra Modi’s speech, businesses fill up social media space with Vocal for Local brand creatives. Read more here.
#Throwback Harley-Davidson Campaigns that attempted to redefine Freedom
Aiming to capture varied emotions, Harley-Davidson ads have a history of campaigns around adventure and rebel. Social Samosa brings to you a collated list of some of the best Harley-Davidson campaigns. Read more here.
Fastrack’s lockdown campaign highlights Gen-Z’s resilience
Conceptualised by Lowe Lintas, the What you Heart Now campaign by Fastrack takes a look at the Q-time through the lens of possibilities. Read more here.