Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Ariel’s revival of #ShareTheLoad, Swiggy acknowledging the Unlock, and more.
Coffy Bite leverages meme marketing for Father’s Day campaign
#ArgumentsWithDad campaign by Coffy Bite highlights the age-old, fun-filled arguments that happen between a father-child duo. Read more here.
Coca-Cola India brings back ‘Ummeedo Wali Dhoop’; spreads positivity
Celebrating the ability of human spirit to persevere and to always emerge stronger, Coca-Cola India’s #ToTheHumanRace is a bouquet of stories that recognize the exemplary efforts of everyday heroes amidst the COVID-19 pandemic. Read more here.
Swiggy launches a digital campaign to acknowledge the Unlock
As certain areas in the country are steadily relaxing containment measures, Swiggy has released the digital campaign ’76 Days’ to reiterate the long wait. Read more here.
Ola campaign reassures driver-partners, commuters about safety standards
The new Ola campaign lists the various steps taken by the brand under the Ride Safe India movement as operations resume in over 200 cities. Read more here.
ITC’s B Natural takes Vocal for Local route for influencer campaign
B Natural leverages influencer campaign to disseminate ‘Not an ad’ among consumers, reassuring them of quality products. Read more here.
Ariel brings back #ShareTheLoad, runs social media challenge
Amidst the pandemic, Ariel attempts to incentivize men into contributing towards household chores with the latest leg of #ShareTheLoad campaign. Read more here.
Saregama launches digital campaign for elderly
Amid the unprecedented COVID-19 challenges, the Saregama campaign highlights the importance of entertainment in the life of elderly persons. Read more here.
Brand Saga: Celebrating India’s tryst with Everest Spices
India and spices have an unbreakable bond and we seek to revel in the relation that spans over decades with the Everest advertising journey. Read more here.
Tanishq brings Dua Ka Sona 2.0 conveying the spirit of giving