Twitter has acquired Revue, an editorial newsletter tool and is integrating its Pro features to aid writers on the platform in building and monetizing their audience.
The acquisition of Revue and integration of its features on the Twitter platform intends to streamline the process of editing and publishing newsletters for writers, build a subscriber base, and also make it easier for readers to discover relevant writers and content.
Twitter is developing options such as allowing users to sign up for newsletters and settings for writers to host conversations with subscribers. The platform is also creating a durable incentive model through paid newsletters and says that audience-based monetization features would be continually developed. Revue’s Pro features are now free for all accounts and Twitter has lowered the paid newsletter fee to 5%.
The company is expanding the Revue team and hiring for key roles across engineering, design, research, and data science, to build more discovery, reading, and conversational experiences revolving around long-form content.
The acquisition and the introduction of the new features would prove beneficial for writers, journalists, and publishing houses, as textual content is at the epicenter on the platform and a format that resonates well with the users, and the new features would improve the efficiency in the creation of this kind of content.
Twitter has also been a source of news for a substantial number of users, the monetization options can also aid publishing houses and independent journalists to sustain their work by incentivizing it.
Recently, Twitter also acquired Breaker, a social podcast app that enables users to listen to podcasts, like, share, and comment on episodes and discover new podcasts from the community. The company brought in core members of the Breaker team
The acquisition was a part of the development of Spaces – chat rooms to have voice-based conversations, and voice-based features beyond the scope of traditional podcasts.