In continuation with their official sponsorship with the IPL (Indian Premier League), CRED has launched their video campaign Great for the Good, consisting of a total of six ad films, to be launched over the course of the tournament.
The first ad film from the CRED campaign will feature actor Jim Sarbh and the legendary Indian cricketer Rahul Dravid in a never-seen-before avatar. The videos are set to have Jim Sarbh engage with the audience to highlight the benefits of being a CRED member, by earning CRED coins for paying credit bills on the app. While Jim welcomes viewers into the world of CRED, audiences will also witness their beloved celebrities being caught in an unlikely act.
The team at Early Man Film produced and directed the ad films. The campaign was written and conceptualized by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai, and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. To set the tone of the campaign, Karan Malhotra composed the music for the films.
Kickstarting the ad campaign with this year’s IPL Season, Kunal Shah, Founder, and CEO, CRED, said “We are happy to continue our association with the IPL for the second year in a row. At CRED, we believe in rewarding good financial behavior. With this campaign, we want to instill our message of the importance of financial literacy and educating viewers on the rewarding benefits of practicing responsible financial behavior. ”
Ayappa, Director & Co-Founder, Early Man Film, said “It’s that time of the year when we collaborate with our favorite 90s heroes and make them do strange, yet wonderful things for CRED. I hope everyone enjoys these films as much as they did the last set.”