YouTube unveils Shorts Analytics amidst other updates

YouTube Shorts

YouTube has introduced two updates relating to Shorts, for creators, the most significant being making performance metrics available for Shorts.

The updates for YouTube Shorts were announced by a Program Manager at YouTube, through the platform’s Creator Insider channel.

Shorts Bulk Opt-Out

Creators can now select their multiple videos to be opt-out of sampling for Shorts, with a single action, by following these steps:

  • Go to YouTube Studio
  • Select the desired videos
  • Click Edit
  • Scroll down and select ‘Shorts Sampling’
  • Change the setting to ‘Don’t allow sampling’

Also Read: YouTube introduces new copyright tool for creators

Shorts that have been sampled from the selected videos would be scheduled for deletion within 30 days and the audio of the sampled part will be muted on the platform while it’s present on the platform.

Seemingly, the addition to YouTube Studio has been designed to avoid disordered copyright infringement when audio from parts of a video are remixed with other sounds or songs for the creation of Shorts. Creators would also have the option to opt back in to allow sampling.

Shorts Analytics

YouTube is running an experiment for the YouTube main app, which enables creators to access analytics for Shorts and check metrics such as views, likes, comments, shares, audience retention, traffic source types, and more.

The section would also have an option to be redirected to YouTube Studio, where the creator can check more and detailed metrics to analyze the performance and engagement of their Shorts.


Comments