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shorts

FI-02Festive Marketing Camp

Shubha Pai on why CTV and Shorts are twin engines of festive growth

In the Fireside Chat titled, 'CTV × Short Form: The Festive Growth Engine', Shubha Pai, Head of Brand Solutions, Google India, urges marketers to think of CTV and short form content in terms of 'and' rather than 'or'.

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