Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our roundup of Social Media News for this week.
Social Samosa brings you all the latest social media news, platform updates, and trends dominating the digital ecosystem. Social media news this week was dominated by Meta sharing new plans for 2022, Twitter closing the sale of MoPub, and more.
Meta recaps the progress in 2021 and shares plans for 2022
2021 marked a landmark year for Meta with the rebranding and a prominent foray into metaverse; the company shares their current progress and updates on the further development planned for 2022 at Meta and Reality Labs. Read more here. Read more here.
Instagram CEO shares priorities for 2022
Adam Mosseri from Instagram reflects on the progress made in 2021 along with key developments and shares the platform’s plans for 2022 and key focus areas for the year. Read more here.
Twitter closes the sale of MoPub to AppLovin
The definitive agreement for sale was first announced by Twitter in October 2021. With the acquisition by AppLovin now concluded, MoPub will be integrated into MAX to create a unified platform. Read more here.
Instagram tests reverse-chronological feed
Adam Mosseri has announced a new test which gives a glimpse of what the home feed might look like in the future with three sorting types including the reverse-chronological feed. Read more here.
Facebook tests new feature for Creator Studio
Story Highlight Clips is the new feature being tested for Facebook Creator Studio to enable creators drive views to video posts from Stories. Read more here.
Twitter Updates: Reply with video Tweets & more
Twitter has announced few updates including a new format for the Quote Tweet feature and a change is being tested for the Tweet Composer. Read more here.
Clubhouse introduces Share and web listening features
Clubhouse has launched two of the most requested features – Share and Web Listening, to improve discovery of rooms and accessibility to the platform. Read more here.