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Brands look back at the musical year with Spotify Wrapped trend

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Shamita Islur
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Spotify Wrapped 2022


Brands jump on the 'Spotify Wrapped 2022' moment and share their memorable highlights from the year.

As we reach the end of the year, we finally have Spotify Wrapped making its way into our playlists. Instagram is also flooded with users sharing their favourite music that gives insights into their personalities.

Music has a way of connecting people across borders and Spotify Wrapped 2022 has become a trend across countries. For the initiated, Spotify gives a compilation of songs categorized according to the user's listening activity throughout the year.

Also Read: Case Study: How Swiggy had the whole nation questioning – ‘Why Is This A Swiggy Ad?’

Brands took this opportunity to bring in their own twist and shared some humorous relatable quips with the audiences. Brands shared their personality traits and common consumer habits with this trend.

While Colgate reminded the audience how many smiles it spreads, Book my show took this opportunity to promote its upcoming music festival. 

Here is a list of Spotify Wrapped creatives made by brands across social media verticals.

Colgate India

Bookmyshow

Myntra

1, 2022

Durex

Dabar Vatika

boAt

1, 2022

Blinkit

McDonald's India

Shaadi.com

1, 2022

MakeMyTrip

Swiggy

Spotify social media creatives marketing Social media Spotify Wrapped