Women’s Day campaigns 2023: Brands look at gender through a different perspective

Shamita Islur
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Women's Day campaigns 2023

On International Women’s Day, Social Samosa takes a look at some of the most thought-provoking brand campaigns that aim to shed the gendered bias.

This seems to be the year where women are finally getting recognised for their skills, imperfections and more with brands highlighting the need for change through International Women’s Day Campaigns 2023.

A common theme surrounding the International Women’s Day campaigns shows the need for due credit for women who are unrecognised in stereotypically male dominated areas. Brands like SBI General Insurance, Nilon’s and Luminous India have centered their brand narratives around shedding the bias and looking at gendered communication through a different lens.

On the other hand Tanishq Jewellery and Pee Safe take a look at the responsibilities all the ‘superwomen’ have to shoulder and the societal pressures of looking perfect at the same time. They have gone on to highlight that imperfections are normal since women are humans too.

Social Samosa checks out some thought-provoking Women’s Day campaigns for 2023. 

Also Read: Max Fashion celebrates International Women’s Day with #ItsSoYou campaign

Tanishq Jewellery

SBI General Insurance

Kotex India

Green Soul

Spice Money


Tetley India

SUGAR Cosmetics

Pee Safe

Luminous India

Kotak General Insurance

DS Group India

Prega News

IDFC Mutual Fund


Cartoon Network India

Dalmia Cement



Starbucks India

Godrej & Boyce


TTK Prestige

redRail by redBus

Adidas India

Himalaya Hair Care


Tata Technologies

McDonald’s India

Everlite by Senco Gold & Diamonds

Ashok Leyland

HDFC Mutual Fund

Center Fresh


Research & Ranking


Firefox Bikes

Philips Avent

Is your favourite International Women's Day Campaign 2023, a part of this list? Let us know in the comments below.

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