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As the IPL finals got postponed to May 29, netizens stormed social media platforms with memes to showcase their frustration. Brands also chime in on the conversation and turned it into a topical event.
Rain and cricket have a long history of clashing on important days. And this unfortunate clash happened on May 28, when heavy rains put an untimely pause on IPL’s finale between Chennai Super King (CSK) and Gujarat Titans (GJ). The downpour in Ahmedabad caused the umpires to cancel the much-awaited match and postpone it to the Reserve Day (May 29). The sudden pause to this event caused fans and media to break into a pool of memes and creatives. Brands chimed in on this parade in the form of creatives.
Zomato fueled fan theories and delivered a witty comment. Netflix India gave a Bollywood reference to lighten the mood. Dunzo chose to ‘attack’ the usual ‘dry state’ and it's not so ‘dry-state’ at the moment.
Many other brands had a bunch of funny and witty creatives to offer. Here’s a list of brand creatives that we came across.
Also Read: Case Study: How Ajay Devgn’s stardom helped Bholaa garner a reach of 289 million
Zomato
even the god is crying it might be Mahi's last match
— zomato (@zomato) May 28, 2023
Swiggy
who's cutting onions in the sky 😭
— Swiggy (@Swiggy) May 28, 2023
Myntra
mummy’s more concerned about “bahar se kapde utaar la jaldi” than the match 🙇🏻♀️
— Myntra (@myntra) May 28, 2023
CEAT Tyres
Here’s nature’s sign to take a timeout before it rains centuries!#CEAT #CEATTyres #SUVTyres #StrategicTimeoutPartners#Timeout #IPL #IPL2023 #Cricket #IPLFinale pic.twitter.com/1LVLKzSDzl
— CEAT TYRES (@CEATtyres) May 28, 2023
Dunzo
This is the first time that every single Indian actually wants Gujarat to be a Dry state. Even Gujaratis are praying for it.🥺#CSKvGT #Ahmedabad
— Dunzo (@DunzoIt) May 28, 2023
Jeevansathi.com
Baarish hamesha romantic nahi hoti. 🥲 #CSKvsGT #IPLFinals
— Jeevansathi.com (@Jeevansathi_com) May 28, 2023
Tinder India
romanticising rain rn cause it really said “na match hogi na Thala ke retire hone ke chances banege” 😎
— Tinder India (@Tinder_India) May 28, 2023
Netflix India
This is just like the plot of Lagaan, except everything happens in reverse 🌧️#CSKvGT
— Netflix India (@NetflixIndia) May 28, 2023
boAt
The remake we all deserve today:
— boAt (@RockWithboAt) May 28, 2023
Kaale megha, kaale megha, paani mat barsaao🙏🎶
#CSKvGT
Prime Video India
not us checking Ahmedabad weather updates every minute pic.twitter.com/hHXLuANoR7
— prime video IN (@PrimeVideoIN) May 29, 2023
Spotify India
Alright who sang “Barso re megha megha” at this crucial time 🫠
— Spotify India (@spotifyindia) May 28, 2023
Dominos India
Match 🏏 toh ho jaaega, dobara mummy ko pizza 🍕 party ke liye kaise manaoge?🤔
— dominos_india (@dominos_india) May 28, 2023
Best answer gets an exclusive voucher for tomorrow's #GTvsCSK match! 😋#IPLFinal #IPL2023Final #reserveday #DominosIndia
Disney + Hotstar
On the brighter side, this week’s Monday feels special now! 🎉 pic.twitter.com/XRTbtsfmcJ
— Disney+ Hotstar (@DisneyPlusHS) May 28, 2023
Did we miss out on your favourite IPL Finals brand creative? Write to us at content@socialsamosa.com or let us know in the comments below.