ms dhoni

FI Samosa Snippets

Cleartrip’s Ayushi Agarwal on summer marketing, media mix, and the MS Dhoni campaign

Cleartrip's summer marketing strategy highlights how travel companies can stay competitive through endorsements, digital channels, and strategic services. Head of Brand Ayushi Agarwal illustrates how Cleartrip tailors content for each platform, adopts an audience-centric approach, and uses influencer marketing.

By Pranali Tawte & Harshal Thakur
May 24, 2024 14:50 IST 5 Min read
EMotorad’s Aditya Oza Interviews
Our goal is to spread awareness: EMotorad’s Aditya Oza on the brand’s marketing strategy
By Shamita Islur
May 17, 2024 16:06 IST 14 Min read
FI Topical Spot
Brands rejoice with creatives as Dhoni hits big in CSK vs DC encounter
By Harshal Thakur
Apr 01, 2024 15:19 IST 3 Min read
Saumya Rathor Marketing Shorts
Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor
By Shamita Islur
Nov 09, 2023 19:21 IST 4 Min read
brand Dhoni Experts Speak
From stumps to billboards, a look at MS Dhoni's advertising prowess
By Shamita Islur
Jun 14, 2023 10:34 IST 13 Min read
IPL finals Topical Spot
IPL finals: Brands rain with punny creatives on social media
By Sneha Medda
May 29, 2023 12:19 IST 4 Min read
Bharatmatrimony campaign Campaign Spot
BharatMatrimony encourages girls to choose education over marriage in new campaign
By Social Samosa
Feb 27, 2022 23:32 IST 2 Min read
Khatabook campaign 2021 Campaign Spot
Khatabook releases 'Dhande Ka Vaccine' campaign featuring MS Dhoni
By Social Samosa
Sep 22, 2021 21:44 IST 3 Min read
Indigo Paints World Cup Case Study Case Studies
Case Study: How Indigo Paints leveraged ambassador MS Dhoni to stand out amidst World Cup clutter
By Social Samosa
Jul 24, 2019 06:34 IST 5 Min read
World Cup marketing strategy Indian Social Media
#CWC19: Are brands reluctant to experiment with their ICC World Cup marketing strategy?
By Paawan Sunam
Jul 08, 2019 04:25 IST 5 Min read
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