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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

Kidults in adsExperts Speak

Expert Speak: The ethical & psychological quandary of featuring kidults in ads

By Karuna Sharma
logoJan 18, 2023 10:52 ISTlogo 7 Min read
OTT advertisingExperts Speak
OTT spends to increase this year, but will it come close to social media? Here’s what experts think
By Karuna Sharma
logoJan 09, 2023 11:32 ISTlogo 8 Min read
India travel industryExperts Speak
Social Throwback 2022: The year of revenge & revival in India's travel industry
By Karuna Sharma
logoDec 29, 2022 06:07 ISTlogo 7 Min read
Top Indian ads of 2022Campaign Spot
Social Throwback 2022: Top 50 Indian ad campaigns
By Karuna Sharma
logoDec 27, 2022 09:43 ISTlogo 7 Min read
Media movementsIndustry Updates
Social Throwback 2022: Major people movements in the A&M industry
By Karuna Sharma
logoDec 20, 2022 13:10 ISTlogo 4 Min read
Rajdeepak Das Leo BurnettInterviews
The most impactful ad copy today is contextual: Rajdeepak Das
By Karuna Sharma
logoDec 07, 2022 13:15 ISTlogo 3 Min read
Shamsuddin Jasani Wunderman ThompsonInterviews
Integration, acquisitions & commerce: Shamsuddin Jasani on plans to double Wunderman Thompson’s revenue
By Karuna Sharma
logoDec 01, 2022 11:35 ISTlogo 4 Min read
Instagram music changingExperts Speak
Reelification of the Indian music industry - The good, bad & ugly
By Karuna Sharma
logoNov 28, 2022 09:24 ISTlogo 9 Min read
Lionel Messi and Cristiano for Louis VuittonExperts Speak
Brands join the Lionel & Cristiano moment; but are they violating copyright guidelines?
By Karuna Sharma
logoNov 25, 2022 09:35 ISTlogo 7 Min read
SSFFTopical Spot
From Airtel to ParleG, brands try to decode SSFF in new moment marketing trend
By Karuna Sharma
logoNov 21, 2022 14:55 ISTlogo 11 Min read
Prev 1 ... 5 6 7 Next

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