author image

Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

SSFF Topical Spot

From Airtel to ParleG, brands try to decode SSFF in new moment marketing trend

By Karuna Sharma
Nov 21, 2022 14:55 IST 11 Min read
Twitter Purge Twitter
'Goodbye Twitter' trends on Twitter after Elon Musk’s ultimatum leads to mass resignation
By Karuna Sharma
Nov 18, 2022 07:13 IST 2 Min read
Sports AdSpends Experts Speak
Expert Speak: After World Cup, advertisers’ hopes remain cautiously high for FIFA, PKL & other sports
By Karuna Sharma
Nov 16, 2022 09:30 IST 5 Min read
Santoor Campaign Feature
We will never see a celebrity as Santoor woman: S Prasanna Rai
By Karuna Sharma
Nov 15, 2022 10:56 IST 4 Min read
Brands troll and moment marketing Experts Speak
Myntra backlash: Why moment marketing shouldn’t feed trolls
By Karuna Sharma
Nov 14, 2022 07:54 IST 5 Min read
Elon Musk Industry Updates
Navigating through the chaos at Elon Musk's Twitter, experts suggest way forward
By Karuna Sharma
Nov 07, 2022 12:03 IST 5 Min read
BYJU's Lionel Messi Industry Updates
BYJU's gets Lionel Messi as endorser amid layoffs; triggers mixed reactions
By Karuna Sharma
Nov 04, 2022 11:59 IST 5 Min read
Twitter Purge Twitter
Elon Musk changes Twitter verification process, to charge $8 per month for Blue Tick
By Karuna Sharma
Nov 02, 2022 08:30 IST 3 Min read
Brahmastra OTT campaign Campaign Spot
How Disney+ Hotstar cleverly promoted Brahmastra's OTT premiere without really promoting it
By Karuna Sharma
Nov 01, 2022 10:27 IST 3 Min read
Twitter everything app News
Elon Musk is the sole director of Twitter after he fires entire board
By Karuna Sharma
Nov 01, 2022 08:03 IST 2 Min read
Prev 1 ... 5 6 7 Next