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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

ChatGPT's use cases Experts Speak

From storyboards to client decks - ChatGPT finds unique use cases in the Indian ad world

By Karuna Sharma
logoJan 23, 2023 12:45 IST logo 10 Min read
Kidults in ads Experts Speak
Expert Speak: The ethical & psychological quandary of featuring kidults in ads
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logoJan 18, 2023 10:52 IST logo 7 Min read
OTT advertising Experts Speak
OTT spends to increase this year, but will it come close to social media? Here’s what experts think
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logoJan 09, 2023 11:32 IST logo 8 Min read
India travel industry Experts Speak
Social Throwback 2022: The year of revenge & revival in India's travel industry
By Karuna Sharma
logoDec 29, 2022 06:07 IST logo 7 Min read
Top Indian ads of 2022 Campaign Spot
Social Throwback 2022: Top 50 Indian ad campaigns
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logoDec 27, 2022 09:43 IST logo 7 Min read
Media movements Industry Updates
Social Throwback 2022: Major people movements in the A&M industry
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logoDec 20, 2022 13:10 IST logo 4 Min read
Rajdeepak Das Leo Burnett Interviews
The most impactful ad copy today is contextual: Rajdeepak Das
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logoDec 07, 2022 13:15 IST logo 3 Min read
Shamsuddin Jasani Wunderman Thompson Interviews
Integration, acquisitions & commerce: Shamsuddin Jasani on plans to double Wunderman Thompson’s revenue
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logoDec 01, 2022 11:35 IST logo 4 Min read
Instagram music changing Experts Speak
Reelification of the Indian music industry - The good, bad & ugly
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logoNov 28, 2022 09:24 IST logo 9 Min read
Lionel Messi and Cristiano for Louis Vuitton Experts Speak
Brands join the Lionel & Cristiano moment; but are they violating copyright guidelines?
By Karuna Sharma
logoNov 25, 2022 09:35 IST logo 7 Min read
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