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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Cannes Lions 2025.Experts Speak

Cannes Lions 2025: 12 agencies and 32 Lions tell a bigger story

A broader base of agencies, diverse formats, and culture-powered ideas signalled a creative evolution in India’s global presence. Cannes Lions Jurors weigh in on what helped Indian work travel aboard and win hearts. 

By Pranali Tawte
logoJun 24, 2025 13:11 ISTlogo 5 Min read
Britannia and TalentedIndustry Updates
Britannia and Talented respond to questions around Cannes-winning campaign
By Pranali Tawte
logoJun 23, 2025 12:58 ISTlogo 5 Min read
Cannes LionExperts Speak
The agency’s trophy cabinet now has a Lion. What changes?
By Pranali Tawte
logoJun 19, 2025 13:17 ISTlogo 6 Min read
WPP’s next CEOExperts Speak
What WPP’s next CEO must fix first
By Pranali Tawte
logoJun 16, 2025 16:59 ISTlogo 9 Min read
TBWA India#SSCannesWatch
TBWA India’s Cannes 2025 entry reflects on language, identity, and expression
By Pranali Tawte
logoJun 12, 2025 19:40 ISTlogo 2 Min read
Back to school marketingExperts Speak
Back to school marketing peaks in June, driving 40% of annual spending
By Pranali Tawte
logoJun 11, 2025 18:21 ISTlogo 6 Min read
The Tutari#SSCannesWatch
VML India’s Cannes 2025 entry explores gender and tradition through the lens of Tutari
By Pranali Tawte
logoJun 09, 2025 18:54 ISTlogo 2 Min read
DDB Mudra Group#SSCannesWatch
Unpacking DDB Mudra Group’s entries for Cannes Lions 2025
By Pranali Tawte
logoJun 09, 2025 11:29 ISTlogo 5 Min read
IPL 2025 wrapExperts Speak
IPL 2025 wraps up but was it worth the spend for advertisers?
By Pranali Tawte
logoJun 05, 2025 10:55 ISTlogo 10 Min read
tgthr. Cannes Lions#SSCannesWatch
Deconstructing tgthr.’s entries for Cannes Lions 2025
By Pranali Tawte
logoJun 04, 2025 11:02 ISTlogo 4 Min read
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