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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Festive campaigns timingExperts Speak

Can festive campaign timing make or break your ROI?

Is your festive campaign too early, too late, or just right? Industry experts reveal how getting the timing right can unlock stronger ROI and help your brand stand out in a cluttered season.

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When the emotion tank runs out in the business of emotions
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Can Cindy Rose be the missing piece WPP needs?
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Brand Saga: How Bumble’s marketing flipped dating norms with the first move
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Where does content really land today?
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After a volatile H1, advertising anticipates smoother sailing in H2
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