• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner
author image

Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Festive AdExExperts Speak

India’s festive AdEx to see 10-12% lift in 2025

GST rationalisation primes wallets as strong sentiment fuels festive AdEx. Marketers bet on CTV, retail media and performance-driven campaigns this season, though headwinds remain.

By Pranali Tawte
logoSep 08, 2025 10:10 ISTlogo 5 Min read
Teachers Day AggieExperts Speak
What would Aggie do? A mentor who keeps the creative fire alive
By Pranali Tawte
logoSep 05, 2025 12:53 ISTlogo 9 Min read
CanvaBrand Saga
Brand Saga: How Canva marketed the ease of design for all
By Pranali Tawte
logoSep 04, 2025 09:35 ISTlogo 9 Min read
Onam media spendsExperts Speak
Onam ad spends rise 15–20% on the back of buoyant consumer demand
By Pranali Tawte
logoAug 25, 2025 10:16 ISTlogo 6 Min read
Mahesh ShettyMarketing Shorts
Why is Bigg Boss released during the festive season every year? Mahesh Shetty explains
By Pranali Tawte
logoAug 25, 2025 10:07 ISTlogo 5 Min read
Online gaming billExperts Speak
New Online Gaming Bill separates esports from gambling, bans money games
By Pranali Tawte
logoAug 21, 2025 09:20 ISTlogo 10 Min read
Jewellery pricesExperts Speak
With jewellery prices soaring, festive advertising turns to timeless traditions
By Pranali Tawte
logoAug 20, 2025 12:15 ISTlogo 8 Min read
Alok AgarwalMarketing Shorts
Effective storytelling targets purchase frictions, not award juries: Alok Agarwal
By Pranali Tawte
logoAug 20, 2025 10:00 ISTlogo 5 Min read
The Whole TruthExperts Speak
The Whole Truth under the microscope
By Pranali Tawte
logoAug 18, 2025 12:27 ISTlogo 8 Min read
Shekhar BanerjeeInterviews
Shekhar Banerjee on the fragmented media ecosystem of 2025
By Pranali Tawte
logoAug 13, 2025 10:35 ISTlogo 7 Min read
Prev 1 2 3 4 ... Next

banner
Latest Stories
banner
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!