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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Wakefit brand saga Brand Saga

Brand Saga: How Wakefit marketed a good night's sleep

With Wakefit’s focus on humor and cultural relevance, the brand is contributing to a shift in how we view rest, all while preparing for the next stage of its journey, with plans to go public by 2026. Here’s the story of how it all began and where it’s headed next.

By Pranali Tawte
May 07, 2025 18:21 IST 6 Min read
Paytm Brand Saga Brand Saga
Brand Saga: How marketing helped Paytm win India’s trust
By Pranali Tawte
Apr 29, 2025 18:32 IST 6 Min read
Virat Kohli Experts Speak
Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?
By Pranali Tawte
Apr 29, 2025 16:49 IST 8 Min read
Netflix India Brand Saga
Brand Saga: How Netflix India won cable-loyal Indians with its marketing
By Pranali Tawte
Apr 24, 2025 13:33 IST 8 Min read
IPL Effective Ads Experts Speak
What makes an ad truly effective during IPL?
By Pranali Tawte
Apr 22, 2025 11:43 IST 7 Min read
Binda Dey KKR Interviews
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
By Pranali Tawte
Apr 15, 2025 14:50 IST 9 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
Apr 14, 2025 13:29 IST 7 Min read
ixigo April Fools Brand Saga
Brand Saga: How ixigo keeps travelers hooked every April Fools
By Pranali Tawte
Apr 02, 2025 18:18 IST 6 Min read
April fools' marketing Experts Speak
April fools' marketing: Are brands making us laugh or just looking foolish?
By Pranali Tawte
Apr 01, 2025 18:55 IST 6 Min read
CCI Raid Experts Speak
The aftermath of a CCI Raid: What happens if accusations against media agencies hold true?
By Pranali Tawte
Mar 28, 2025 13:06 IST 5 Min read
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