Saloni Surti

Advertising-Marketing

[Editor's Note] Advertising to Empathizing: A & M comes off age in the face of a pandemic

By Saloni Surti

Apr 01, 2020 11:51 IST logo

17 Min read

COVID-19 impact on AdSpends

Expert View: The COVID-19 Impact on AdSpends

By Saloni Surti

Mar 24, 2020 09:00 IST logo

5 Min read

Zomato IPL Strategy

#SSIPLWatch: How Swiggy & Zomato rained sixes with their marketing strategy

By Saloni Surti

Mar 12, 2020 12:44 IST logo

14 Min read

Ogilvy India: A trio for the win?

By Saloni Surti

Mar 02, 2020 04:30 IST logo

6 Min read

Harish Narayanan

Content led engagement increased consumer visit-frequency on the app: Harish Narayanan, Myntra

By Saloni Surti

Feb 17, 2020 07:05 IST logo

6 Min read

Gully Boy Exclusives

Gully Boy Exclusives - A marketing solution to the short shelf life of movies?

By Saloni Surti

Feb 14, 2020 03:45 IST logo

3 Min read

Kaun Banega Crorepati marketing strategy

Brand Saga: Kaun Banega Crorepati Marketing Strategy that made reality shows a trend

By Saloni Surti

Jan 16, 2020 10:35 IST logo

12 Min read

[Interview] Digital spends will surpass Print shortly: Anand Bhadkamkar, Dentsu Aegis Network India

By Saloni Surti

Jan 15, 2020 12:31 IST logo

6 Min read

Decade Samosa Campaigns

Decade Samosa: Eternal campaigns from the last 10 years…

By Saloni Surti

Dec 30, 2019 05:30 IST logo

15 Min read

30 Under 30 Winners

#SS30Under30 Winners - Class of 2019

By Saloni Surti

Dec 16, 2019 11:47 IST logo

2 Min read