Sanjay Shetty is the Sr. Vice President – Brand Platforms at Asymmetrique, helping clients in their Digital, Performance Marketing, Brand Advocacy and Community initiatives.
He is also an Honorary Microsoft Regional Director (a brand advocacy program by Microsoft). He recently published his book, the Brand Advocacy quick start guide, which covers his framework for building a brand advocacy program.
He offers a great free report on “How to generate lots of content easily with brand advocates” available to his blog subscribers. Find him on Twitter and connect with him on LinkedIn.