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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Rishad Tobaccowala on AI Marketing Shorts

Rishad Tobaccowala on how customers are the real god, not the clients

As AI reshapes industries, Rishad Tobaccowala argues that the biggest mistake companies make isn't failing to adopt AI, it's trying to fit it into outdated business models.

By Shamita Islur
May 22, 2025 13:11 IST 4 Min read
skincare brands market sunscreen Experts Speak
Internet trends make skincare brands use Instagram to market sunscreen
By Shamita Islur
May 21, 2025 11:56 IST 7 Min read
SW Network anniversary Samosa Snippets
Building an independent specialised agency ft. SW Network founders
By Shamita Islur
May 13, 2025 18:07 IST 5 Min read
environmental cost of AI Decode
Decoding the hidden environmental cost of AI
By Shamita Islur
May 12, 2025 18:31 IST 5 Min read
use of star power during IPL Experts Speak
Can star power turn IPL into India’s Super Bowl moment?
By Shamita Islur
May 06, 2025 17:30 IST 7 Min read
Snapchat’s advertising potential Samosa Snippets
Understanding Snapchat’s advertising potential
By Shamita Islur
May 06, 2025 12:00 IST 6 Min read
Meta’s monopoly lawsuit Decode
Decoding Meta’s monopoly scrutiny and expanding advertising empire
By Shamita Islur
May 05, 2025 18:01 IST 8 Min read
Bars and restaurants IPL marketing Experts Speak
Bars and restaurants build stadium-like venues to increase footfall this IPL season
By Shamita Islur
May 02, 2025 14:09 IST 6 Min read
Paramjeet Singh Mehta of ASUS India Marketing Shorts
Paramjeet Singh Mehta of ASUS India on crafting contextual marketing for Gen Z and millennial consumers
By Shamita Islur
Apr 25, 2025 17:16 IST 5 Min read
brand identity in the age of AI Experts Speak
The evolution of brand identity in the age of AI
By Shamita Islur
Apr 21, 2025 14:07 IST 7 Min read
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