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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

OMD's India journeyInterviews

Keeping up with the changing media landscape: Anisha Iyer on OMD's India journey

By Shamita Islur
May 23, 2023 10:16 IST 6 Min read
Elon Musk's TeslaNews
Elon Musk’s Tesla to enter the advertising space
By Shamita Islur
May 22, 2023 09:47 IST 2 Min read
Juicy Chemistry marketingSocial Media Strategy
Inside: Juicy Chemistry's digital marketing footprint
By Shamita Islur
May 19, 2023 11:57 IST 5 Min read
creating content for ReelsSamosa Snippets
What should brands keep in mind while creating content for Reels?
By Shamita Islur
May 15, 2023 05:44 IST 6 Min read
new Twitter CEONews
Elon Musk reportedly finds a new CEO for Twitter
By Shamita Islur
May 12, 2023 07:05 IST 2 Min read
Bisleri’s Tushar MalhotraInterviews
SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration
By Shamita Islur
May 10, 2023 10:00 IST 14 Min read
GoafestSamosa Snippets
How Goafest is generating buzz using throwbacks, contests and AI
By Shamita Islur
May 09, 2023 05:00 IST 9 Min read
Navratna marketingInterviews
From Amitabh Bachchan to Salman Khan, how Navratna leverages star power to drive brand objectives
By Shamita Islur
May 05, 2023 07:05 IST 5 Min read
Harmanpreet KaurCelebrity Brands
Celebrity Brands: Meet Harmanpreet Kaur - the captain of the Advertising & Marketing world
By Shamita Islur
May 02, 2023 09:53 IST 35 Min read
JBL's IPL strategyInterviews
#SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher
By Shamita Islur
Apr 25, 2023 10:24 IST 22 Min read
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