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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Inclusivity for dummies Writer's Corner

Inclusivity for dummies: How to tell if your ad is tokenistic

Tokenism in ads isn’t a new phenomenon. Even though society has taken strides to become inclusive, brands still fall short of being one and often yield to ‘woke-washing’. Here’s a quick rundown on Inclusivity for dummies, this time for advertisers.

By Sneha Medda
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Experts Speak: As Instagram tests 10-minute Reels, what will it mean for the future of video content?
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As Bollywood gets its charm back, experts recommend bringing a fresh approach to marketing
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logoSep 04, 2023 12:28 IST logo 6 Min read
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Vivek Srivatsa of TATA.ev on taking a turn towards sustainability with new brand identity
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logoAug 31, 2023 15:25 IST logo 3 Min read
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Experts Speak: Can Threads leapfrog X in the long run?
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logoAug 29, 2023 16:50 IST logo 5 Min read
Vishal Subharwal HDFC headshot.jpg Featured
With media fragmentation today, single-medium efforts deliver limited impact: Vishal Subharwal of HDFC Life
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logoAug 25, 2023 11:30 IST logo 6 Min read
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Acquisition Tales: Social Panga eyes global presence after joining hands with LS Digital
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logoAug 25, 2023 14:22 IST logo 3 Min read
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Volkswagen India’s Abbey Thomas on making a swift switch from model communication to brand communication
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logoAug 25, 2023 13:01 IST logo 3 Min read
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Successful landing of Chandrayaan-3 sparks creatives in the brandverse
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Experts Speak: Will Air India’s rebranding see a smooth landing?
By Sneha Medda
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