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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Influencer marketing violationExperts Speak

Influencer marketing violations continue to surge; experts suggest ways to prevent

ASCI’s half-yearly complaints report pointed out a 34% increase in complaints, of which 47% ads violated the ASCI Code. Among these, influencer marketing topped the charts. We asked experts the reason for this surge and the way to avoid it in the future.

By Sneha Medda
logoDec 01, 2023 11:36 ISTlogo 5 Min read
World Cup spendsExperts Speak
Experts Speak: Digital spends double during Cricket World Cup 2023, surpassing estimates
By Sneha Medda
logoNov 22, 2023 16:24 ISTlogo 4 Min read
Diwali adsExperts Speak
Experts share Diwali ads that have made a dhamaka in 2023
By Sneha Medda
logoNov 10, 2023 12:56 ISTlogo 7 Min read
festive packagingExperts Speak
Experts Speak: Festive packaging takes a non-traditional approach this year
By Sneha Medda
logoNov 07, 2023 15:06 ISTlogo 5 Min read
Nitin SainiInterviews
Maintaining relevance and beloved status: Nitin Saini on Mondelez's 75-Year brand legacy
By Sneha Medda
logoNov 01, 2023 15:01 ISTlogo 10 Min read
sustainability and AIExperts Speak
Experts say sustainability has taken a backseat in advertising but AI can help, here’s how
By Sneha Medda
logoOct 31, 2023 09:57 ISTlogo 6 Min read
Beauty ad spendsExperts Speak
Beauty industry banks on digital for festive sales; boost ads spends by 15-25%
By Sneha Medda
logoOct 17, 2023 09:00 ISTlogo 5 Min read
Twitter rebrandingExperts Speak
3 months of rebranding: Why experts prefer Twitter over X
By Sneha Medda
logoOct 10, 2023 16:40 ISTlogo 5 Min read
Nidhi RastogiMarketing Shorts
Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion
By Sneha Medda
logoOct 06, 2023 13:32 ISTlogo 5 Min read
Stonks StudiosSamosa Snippets
Tanisha Fagwani and Nikhil Jain of Stonks Studios on finding its niche as a new-age agency
By Sneha Medda
logoSep 28, 2023 18:42 ISTlogo 4 Min read
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