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Experts Speak

innovation & tech seen during DiwaliExperts Speak

Did innovation do the heavy lifting this Diwali?

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI truly cooked the festive dessert or just heated leftovers.

By Shamita Islur
logoOct 22, 2025 10:00 ISTlogo 9 Min read
fi - 2025-10-19T215802.941Experts Speak
Can conscious celebrations ever be a campaign narrative for Diwali?
By Joe
logoOct 21, 2025 10:00 ISTlogo 6 Min read
South India DiwaliExperts Speak
How Deepavali at dawn shapes Southern India’s marketing
By Shamita Islur
logoOct 17, 2025 09:00 ISTlogo 8 Min read
North Indian Diwali campaignsExperts Speak
Why homecoming is at the heart of North Indian Diwali campaigns
By Sneha Medda
logoOct 16, 2025 16:42 ISTlogo 7 Min read
apparel brands festive seasonExperts Speak
How apparel brands sparked festive joy this season
By Sneha Medda
logoOct 16, 2025 13:36 ISTlogo 6 Min read
33 (1)Experts Speak
Good trumps evil, and other narratives that inspire campaigns in East India
By Joe
logoOct 15, 2025 16:07 ISTlogo 7 Min read
predictive commerce festive seasonExperts Speak
Marketers now anticipate festive needs, thanks to predictive commerce
By Shamita Islur
logoOct 14, 2025 09:50 ISTlogo 8 Min read
goa diwaliExperts Speak
Goa’s fiery and warm Diwali traditions, and the stories brands tell
By Pranali Tawte
logoOct 13, 2025 12:47 ISTlogo 7 Min read
Gen Z DiwaliExperts Speak
This Diwali, brands bet on humour to connect with Gen Z
By Sneha Medda
logoOct 10, 2025 09:00 ISTlogo 5 Min read
Auto festive AdExExperts Speak
Auto festive AdEx set to grow 10-15% amid GST cuts and Diwali optimism
By Pranali Tawte
logoOct 09, 2025 13:16 ISTlogo 4 Min read
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