Guest Post

Challenges of diminishing margins in the advertising business

Tapas Gupta, Chairman and Managing Director of BEI Confluence Communication Ltd, discusses the trends in advertising revenue, the impact of digital agencies and agency survival strategies for the same.

By Social Samosa

Apr 22, 2024 11:20 IST logo

5 Min read

Guest Post

Navigating a complex terrain: Social media and political content

By Social Samosa

Apr 17, 2024 10:00 IST logo

4 Min read

Guest Post

Will the 2024 election campaigns overshadow IPL in advertising and marketing?

By Social Samosa

Apr 10, 2024 09:42 IST logo

3 Min read

Guest Post

How is India adapting to the AI wave compared to the rest of the world?

By Social Samosa

Apr 05, 2024 09:33 IST logo

2 Min read

Guest Post

From informed to meaningful consent: The future of data privacy

By Social Samosa

Mar 27, 2024 10:00 IST logo

4 Min read

Guest Post

Namrata Soni on making a media splash this Holi

By Social Samosa

Mar 22, 2024 16:36 IST logo

3 Min read

Guest Post

The Culture Wars: When brand culture collides with cancel culture

By Social Samosa

Mar 20, 2024 10:00 IST logo

4 Min read

Guest Post

What does young India want from BFSI marketing?

By Social Samosa

Mar 18, 2024 12:00 IST logo

5 Min read

Guest Post

How to nurture the next generation of women in advertising

By Social Samosa

Mar 13, 2024 09:00 IST logo

4 Min read

Guest Post

Celebrating women influencers shaping India's marketing landscape

By Social Samosa

Mar 08, 2024 11:39 IST logo

2 Min read