Interviews

9 (5)Interviews

Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns

Poulomi Roy, CMO, Joy Personal Care divulges into the brand’s WPL partnership, campaign strategies, media mix, and building brand equity through women’s cricket.

By Shamita Islur
Feb 04, 2026 09:00 IST 7 Min read
Amrith Gopinath DLF retailInterviews
Amrith Gopinath on physical retail as a media network in the age of e-commerce
By Sneha Medda
Feb 03, 2026 09:01 IST 7 Min read
Aditya KanthyInterviews
The most important ingredient in this business is people: Aditya Kanthy on leading Agencies through change
By Mrinil Mathur
Jan 30, 2026 10:34 IST 7 Min read
Manmeet Ahluwalia EaseMyTrip winter marketingInterviews
Manmeet Ahluwalia on how social-first & intent-led content are driving EaseMyTrip’s winter marketing
By Shamita Islur
Jan 22, 2026 12:18 IST 9 Min read
44 (2)Interviews
Ajit Varghese and Vivek Das on why Madison Media is rewriting the agency playbook
By Karuna Sharma
Jan 20, 2026 09:38 IST 6 Min read
Manish Tolani of HiltonInterviews
Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
By Sneha Medda
Jan 05, 2026 09:00 IST 13 Min read
Sapna DesaiInterviews
Being known is easy, being understood takes sustained effort: Sapna Desai
By Karuna Sharma
Dec 30, 2025 09:00 IST 8 Min read
FinolexInterviews
Leadership, agency relevance and long-term brand building: Finolex’s key lessons from 2025
By Karuna Sharma
Dec 29, 2025 10:00 IST 7 Min read
HoABL’s Saurabh JainInterviews
HoABL’s Saurabh Jain on how 2025 pushed real estate marketing into digital-first discovery
By Shamita Islur
Dec 22, 2025 09:00 IST 12 Min read
Prasun KumarInterviews
Higher CPCs and media costs certainly pressured performance outcomes in 2025: Prasun Kumar
By Karuna Sharma
Dec 16, 2025 09:00 IST 8 Min read
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