Interviews

Meesho's marketing strategy: How affordability became the brand keyword

Pooja Sahgal on the role of AI in marketing and understanding purpose

Jeeru to J: The journey from word-of-mouth marketing to the beverage of the youth

We are witnessing rapid growth in the organized mattress sector: Mohanraj Jagannivasan

Brands need to tell stories that break age-related stereotypes: Piali Dasgupta

Shyamala Ramanan on Mia by Tanishq's femininity & sportswomanship approach

Expert Speak: The Do's & Don'ts of rebranding...

Mental peace is the most important factor affecting performance at work: Kabita Singh

The approach of demarcating traditional media planners from digital planners not feasible anymore: Anisha Iyer