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Experts Speak

Diwali ads are evolving Experts Speak

How Diwali ads are evolving to reflect modern values

Diwali narratives in campaigns are shifting from traditional themes of family and joy to more purpose-driven stories that reflect modern values. Creative experts discuss the reasons behind this shift in storytelling and more.

By Sneha Medda
logoOct 28, 2024 10:01 ISTlogo 5 Min read
uubExperts Speak
Popular Diwali campaigns that have captured the hearts of industry experts
By Harshal Thakur
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What happens inside an ad agency during its busiest period?
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How far has AI pushed personalisation in marketing?
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Diwali blockbuster slump: What are cinema chains doing to attract advertisers?
By Harshal Thakur
logoOct 23, 2024 12:11 ISTlogo 10 Min read
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Just for laughs: Client briefs
By Pranali Tawte
logoOct 22, 2024 10:00 ISTlogo 6 Min read
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A symphony of senses: The art of festive experiential marketing
By Harshal Thakur
logoOct 21, 2024 13:42 ISTlogo 7 Min read
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How influencer marketing during festivities is shaping consumer purchases
By Shamita Islur
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Festive boom and e-commerce’s continued reign in India
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Bringing back the golden era of advertising
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