Powered by :
The Omnicom-IPG merger has shaken adland’s old hierarchy and revived a key question: in all this uncertainty, do independents offer the steadier bet?
Share this article
If you liked this article share it with your friends.they will thank you later
/socialsamosa/media/media_files/2026/02/17/desktop-leaderboard-1-2026-02-17-13-11-15.jpg)
/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/12/04/networks-vs-independents-2025-12-04-09-26-01.png)
6 Min read
/socialsamosa/media/media_files/2025/12/02/end-of-ddb-fcb-and-mullenlowe-2025-12-02-17-44-23.jpg)
/socialsamosa/media/media_files/2025/12/01/ad-agencies-in-2026-2025-12-01-12-09-31.jpg)
/socialsamosa/media/media_files/2025/11/27/beauty-brands-black-friday-2025-11-27-18-14-27.jpg)
/socialsamosa/media/media_files/2025/11/26/omnicom-ipg-2025-11-26-10-47-21.jpg)
/socialsamosa/media/media_files/2025/11/24/fresh-take-wedding-ads-2025-11-24-17-39-59.jpg)
/socialsamosa/media/media_files/2025/11/21/travel-demand-this-season-2025-11-21-17-08-54.jpg)
/socialsamosa/media/media_files/2025/11/20/advertisers-to-tv-2025-2025-11-20-18-02-08.jpg)
/socialsamosa/media/media_files/2025/11/19/influencer-marketing-wedding-season-2025-11-19-18-03-50.png)
/socialsamosa/media/media_files/2025/11/19/men-in-ads-written-by-women-2025-11-19-15-41-48.jpg)