Guest Post

CMO should be a mindset, not a designation

Sameer Joshi of Sam & Andy explores the evolving role of the CMO, advocating for a mindset focused on revenue, ownership, and data-driven strategies.

By Social Samosa

Dec 30, 2024 10:05 IST logo

5 Min read

Guest Post

A new branding playbook: Gen Z, sustainability, & the art of packaging

By Social Samosa

Dec 26, 2024 10:40 IST logo

4 Min read

Guest Post

Lessons from virality: What 2024 taught us about staying relevant

By Social Samosa

Dec 23, 2024 11:23 IST logo

3 Min read

Guest Post

‘Tests’ revealing young attitudes

By Social Samosa

Dec 20, 2024 11:05 IST logo

5 Min read

Guest Post

How are malls navigating the changing consumer behaviour during the holiday season

By Social Samosa

Dec 19, 2024 10:56 IST logo

4 Min read

Guest Post

Experiential marketing: A sensory journey to brand loyalty

By Social Samosa

Dec 17, 2024 11:52 IST logo

5 Min read

Guest Post

UGC: New kid with the highest marks in the marketing class

By Social Samosa

Dec 11, 2024 14:41 IST logo

4 Min read

Guest Post

The evolution of attention metrics in CTV advertising

By Social Samosa

Dec 10, 2024 10:00 IST logo

4 Min read

Guest Post

Is AI making advertising helpful or invasive?

By Social Samosa

Dec 09, 2024 11:24 IST logo

3 Min read

Guest Post

How skincare brands are redefining the marketing landscape with AI

By Social Samosa

Dec 05, 2024 10:00 IST logo

3 Min read