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Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space and reframe beauty conversations. With influencer tie-ins and outdoor media, the campaign blurred the lines between street culture and beauty marketing. Here’s how it unfolded.

By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive ExperienceCase Studies
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
By Social Samosa
Apr 03, 2025 11:31 IST 5 Min read
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Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
BINGO case studyCase Studies
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
By Social Samosa
Mar 25, 2025 10:00 IST 7 Min read
Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign blended digital virality with real-world activations, turning 5G speed into a cultural movement. By making eyebrows groove uncontrollably, the campaign redefined excitement around India’s true 5G experience. Here’s how it unfolded.Case Studies
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
By Social Samosa
Mar 17, 2025 13:04 IST 4 Min read
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Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
By Social Samosa
Mar 05, 2025 11:48 IST 5 Min read
Maha KumbhCase Studies
Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
By Social Samosa
Feb 27, 2025 18:52 IST 5 Min read
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Case Study: How Frido used QR codes & curiosity driven marketing to launch the cuddle sleep pillow
By Social Samosa
Feb 25, 2025 10:15 IST 5 Min read
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Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z
By Social Samosa
Feb 17, 2025 11:45 IST 6 Min read
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Case Study: How Proease leveraged influencers & celebrities to drive conversations on period struggles
By Social Samosa
Feb 12, 2025 11:43 IST 4 Min read
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