Case Studies | Social Samosa

This Valentine's, Cadbury Silk and Zoya Akhtar partnered to let users personalize avatars and create their own Valentine's Day movies via GenAI and QR codes, reaching 199mn users. Here's a case study on that.

By Social Samosa

Mar 19, 2024 12:39 IST logo

5 Min read

Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand ambassador

By Social Samosa

Mar 14, 2024 11:54 IST logo

4 Min read

Case Study: How Bumble's 360-degree campaign promoted kindness in dating, garnering 1Bn+ impressions

By Social Samosa

Mar 05, 2024 15:18 IST logo

4 Min read

Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans to the house and reached 55M+ users

By Social Samosa

Mar 01, 2024 12:01 IST logo

5 Min read

Case Study: How TTT & Meesho leveraged social media to connect breakups and Diwali declutters; reaching 15.49Mn users

By Social Samosa

Feb 19, 2024 17:48 IST logo

3 Min read

Case Study: How Oppo India leveraged Wake Up Sid's fandom to reach millennials and garnered 73Mn views

By Social Samosa Team

Feb 13, 2024 12:33 IST logo

5 Min read

Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views

By Social Samosa

Feb 08, 2024 09:00 IST logo

6 Min read

Case Study: How Netflix reimagined iconic scenes using pop-culture stars and garnered 27Mn+ views

By Social Samosa

Feb 06, 2024 12:47 IST logo

4 Min read

Case Study: How Continental Malgudi reached 1000+ households through on-ground activation & influencer marketing campaign

By Social Samosa

Feb 02, 2024 09:30 IST logo

4 Min read

Case Study: How Max Protein and the Mumbai Police Department raised awareness around fitness and reached 2.6Mn users this Republic Day

By Social Samosa

Jan 30, 2024 11:30 IST logo

6 Min read