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Brands that create a tribe of believers survive for the long run: Martijn De Jong, Aegon Life

Mastercard focus on creating acceptance for digital payments across the country, Manasi Narasimhan

Sports has been in the DNA of Tata Group: Vivek Srivatsa, Tata Motors

#Interview Vinit Karnik, GroupM on the evolving sports marketing economy

#Interview Arun Iyer, Lowe Lintas on breaking clutter with sports marketing

Cricket will dominate sports marketing for a long time: Ashish Bhasin, DAN Group

"Sports marketing in India needs to evolve to the next level" Samar Singh Sheikhawat, UBL

Marketers should look for larger horizon, one property for one year won't help: Amit Tiwari, Havells India

Golden rule for brands is to keep consumer’s wants at the core: Kedar Apte, Castrol India