Report

338 Report

70% of consumers are impacted by influencer marketing: Report

The survey revealed that 70% of consumers are impacted by influencer marketing, with Instagram being the most trusted platform. Additionally, 57% prefer influencer recommendations over celebrity endorsements.

By Social Samosa
Feb 15, 2024 15:01 IST 2 Min read
GroupM Report
Ad revenue estimated to grow at 10.2%: GroupM India's TYNY report
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Publicis playbook Report
97% marketers prefer digital media for growth marketing: Publicis Marketing Playbook
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TAM GEC Report
HUL dominated GEC advertising in 2023: TAM report
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Dentsu Digital report Industry Updates
Indian ad industry to reach Rs 1,12,453 Crore by 2025: Dentsu Digital Report
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Elara Report
Indian e-commerce ads may continue to outperform other digital segments: Report
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TAM report Report
Regional channels had 75% share of ad volumes in News genre in 2023: TAM report
By Social Samosa
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VML Report
Elevating humanity and connection are key brand opportunities for 2024: Report
By Social Samosa
Jan 29, 2024 16:23 IST 2 Min read
Qoruz report Report
Amazon received the most fashion influencer collaboration mentions in 2023: Qoruz report
By Social Samosa
Jan 22, 2024 08:30 IST 2 Min read
report Report
The Indian B2B channel partner loyalty is 24,000 Crore market: Almonds Ai report
By Social Samosa
Jan 19, 2024 12:46 IST 2 Min read
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