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Road to 2024

Health insurance is a category that has not been marketed enough: Niva Bupa’s Nimish Agrawal Interviews

Health insurance is a category that has not been marketed enough: Niva Bupa’s Nimish Agrawal

Delving deeper into Niva Bupa’s marketing strategy for 2024, Nimish Agrawal shares plans to increase brand visibility utilising media vehicles. He further discusses the emerging trends within the health insurance sector including the accelerating phenomenon of down-ageing.

By Pranali Tawte
Feb 08, 2024 12:47 IST 10 Min read
After a disappointing year, queer community calls for improved advertising in 2024 Experts Speak
After a disappointing year, queer community calls for improved advertising in 2024
By Sneha Medda and Hiya Rupreja
Feb 06, 2024 15:04 IST 7 Min read
Higher share in ad spends and path to profitability: Experts share OTT trends for 2024 Experts Speak
Higher share in ad spends and path to profitability: Experts share OTT trends for 2024
By Sneha Medda
Jan 29, 2024 09:45 IST 7 Min read
Dentsu will prioritize customer domain acquisitions in its upcoming phase: Harsha Razdan Interviews
Dentsu will prioritize customer domain acquisitions in its upcoming phase: Harsha Razdan
By Pranali Tawte
Jan 25, 2024 10:00 IST 12 Min read
Why 2024 should be the year of breaking conformity in the ad industry? Guest Post
Why 2024 should be the year of breaking conformity in the ad industry?
By Social Samosa
Jan 19, 2024 10:00 IST 8 Min read
We're set to enter second international market in the upcoming quarter: Schbang’s Harshil Karia Interviews
We're set to enter second international market in the upcoming quarter: Schbang’s Harshil Karia
By Shamita Islur
Jan 18, 2024 16:11 IST 12 Min read
Road to 2024: BFSI marketing to bank on digital, MarTech, and sports Experts Speak
Road to 2024: BFSI marketing to bank on digital, MarTech, and sports
By Pranali Tawte
Jan 17, 2024 18:05 IST 5 Min read
Experts Speak: General Elections, sports & tech expected to drive ad spends in 2024 Experts Speak
Experts Speak: General Elections, sports & tech expected to drive ad spends in 2024
By Shamita Islur
Jan 15, 2024 10:00 IST 7 Min read
Popcorn, plot twists, and profits: Decoding Hollywood’s marketing magic Guest Post
Popcorn, plot twists, and profits: Decoding Hollywood’s marketing magic
By Social Samosa
Jan 08, 2024 09:00 IST 4 Min read
Upskilling, personalization & adaptability: AI trends to expect in 2024 Experts Speak
Upskilling, personalization & adaptability: AI trends to expect in 2024
By Shamita Islur
Jan 04, 2024 16:05 IST 6 Min read
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